“The iPad was introduced five years ago when iPhones were smaller and MacBooks were larger,” Neil Cybart writes for Above Avalon. “Apple was able to market the iPad’s larger screen as a reason to not only own a smartphone and PC, but also a tablet.”
“In the past, Apple positioned products in separate silos geared for a particular buyer. Apple has begun taking a new direction where each device is merely a piece of the bigger puzzle in which a customer chooses products based on their personality and lifestyle,” Cybart writes. “The change has significant implications not only for iPad, but also for how Apple looks at future product iterations, including wearables.”
“The iPad was crowned the future of computing. In reality, iOS is the future of computing,” Cybart writes. “The iPad is now positioned to take a supporting role to iPhone as Apple expands the iOS ecosystem.”
Much more in the full article here.