When Steve Jobs’ iPhone launch hijacked CES

“CES newbies could be forgiven for roaming the never-ending show floor in search of the elusive Apple booth. With smart devices commanding the 2015 International Consumer Electronics Show, how could the dominant U.S. device maker not have a presence?” Ari Levy reports for CNBC. “Industry veterans know better. As the annual extravaganza wraps up Friday in Las Vegas, the ending date of Jan. 9, has particular significance to techies. It’s the eighth anniversary of Apple’s hijacking of CES.”

“On Jan. 9, 2007, as 140,000 people swarmed Las Vegas and lined up for keynotes from Microsoft’s Bill Gates, Walt Disney’s Bob Iger and Cisco’s John Chambers, Steve Jobs was 400 miles away introducing the world to the device that would change everything: the iPhone,” Levy reports. “From our BlackBerry e-mailers, we messaged with our bosses, friends and colleagues about Jobs, Apple’s surging stock price and this new touchscreen device. Though we were all at CES, the iPhone was the only subject that mattered.”

“The iPhone is now on its eighth generation and producing sales of close to $100 billion a year, about 14 times BlackBerry’s annual revenue,” Levy reports. ” Ken Dulaney, an analyst at Gartner [and] who’s been trekking to CES for over a decade, said the 47-year-old show is still well worth attending despite Apple’s longstanding absence. From drones of all sizes to smart light bulbs and intelligence embedded into everything imaginable, there’s plenty of excitement to justify the trip. But Dulaney said there is one main way that Apple continues to dominate CES. ‘With all these smart things happening, everyone who shows you a demo is using an iPhone,’ he said.”

Read more in the full article here.

MacDailyNews Take: Revolutionary.

Apple’s “iPhone” isn’t really a phone at all. It’s really a small touchscreen Mac OS X computer, a Mac nano tablet, if you will. Here’s how misnamed the iPhone is: Some people are complaining that Jobs didn’t spend enough time on the Mac in his keynote! Folks, iPhone is not only a Mac, it’s the most radical new Mac in years!… It’s really a pocket Mac. It has email, SMS, full-featured Web browsing, and much more. But, beyond that, it is a platform that’s just sitting there waiting for Apple to sell software for it. Just imagine games with the large multi-touch display and the built-in accelerometer!SteveJack, MacDailyNews, January 9, 2007


  1. ‘What we did was get rid of all these buttons and just make a giant screen. A giant bit-mapped screen that could display anything we want. Put any user interface up. We could use that physical space for other things where you didn’t need a keyboard. You could keep changing the user interfaces as you come up with new ideas and applications. So it provided incredible flexibility to create great user interfaces for different applications.’

    ‘Steve Jobs Bio: The Unauthorized Autobiography.’

    1. I watched the video feed of Steve.

      I got chills up my spine when Steve held it up. I could instantly understand the new era we were about to enter. Then came the June release when I got my first iPhone.

      Game changing, unless you were at Palm, BB, Dell, MS, Nokia etc.

  2. My younger daughter is nine years old. She does not remember the world without the iPhone. In a few years, she’ll be getting her own. Telling her stories about phones before the iPhone is almost the same as my father telling me the stories about life before the refrigerator… The little ones are incredulous as to how we managed to live life at all like that.

    1. I have said time & time again that my 4 year old will never know of phones pre-touch screen. At 2 she showed my 74 year old mom how to work it. My original iPhone is her iPod. Still running! I wonder how many original Android devices could say that?

  3. I remember being blown away by the demo, as was almost everyone else that watched it. I remember being very jealous because I knew I wasn’t going to be getting one. Couldn’t justify spending so much money on something I didn’t need. Boy was I wrong!!!

    I wonder if I’m making the same mistake about the Apple Watch?

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.