Analysts: Apple Pay to blastoff in 2015

“Apple Pay is gearing up for a big year in 2015, while PayPal may expand further into traditional retail banking, according to Sterne Agee in a report predicting the top trends in payments for the new year,” Trey Williams reports for MarketWatch. “Apple Pay, Apple Inc.’s answer to avoiding a wallet full of plastic, will be the next big star on prime-time TV., according to Sterne Agee analysts Thomas McCrohan and Leonard DeProspo, authors of the report.”

“Apple Pay will likely appear in a major TV show in 2015, and will enjoy a spike of consumers and merchants accepting its usage as a result, they said,” Williams reports. “Apple is also likely to push the product overseas and ‘Europe seems the next stop,’ they said.”

Williams reports, “A recent job posting for an internship to help oversee non-disclosure correspondences with partners in Europe is a ‘pretty strong indication’ that Apple Pay Europe is coming soon, they said.”

Read more in the full article here.

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12 Comments

  1. I have a Target VISA card issued by TD Bank USA.
    I have a Sam’s Club MasterCard issued by Synchrony Bank.

    Both banks are on the approved list of Pay, and both of those cards issued directly by the banks currently work fine with Pay.

    But both Target and Sam’s Club, so far, have refused to approve their store-sponsored VISA and MasterCard for Pay.

    I’m becoming a more disgruntled Target and Sam’s customer by the day. Can anyone else shed some light on the battle against Pay by Target, Sam’s Club, Walmart, RiteAid, etc.?

    1. Target and others want two things that Apple Pay doesn’t provide:
      1. A way to avoid paying credit card fees.
      2. Customer data.
      Apple Pay doesn’t tell them anything about the customer and they still pay the credit card companies their fees. They are trying to develop some way to bypass the credit card companies and Apple Pay just strengthens their hold and fees.

      For the consumer, however, Apple pay is great and that’s why these companies are foolish.

      1. Vote with your feet. I quit going to Walmart & Target & CVS and will avoid any other “Cheap, Nosy S.O.B.s” who expose my personal information to hackers, track when & what I buy, and don’t respect my privacy. The credit card companies provide a service and take on alot of fraud risk without whining about it. They deserve their fees.

      1. You may be right, but in several TV commercials for credit card companies that work with this new technology, the last thing on the screen is something like this…

        CapitalOne / Pay

        It certainly catches the eye more… and it’s more fun to write it that way! 😉

      1. That is because Sams club is owned and operated by Walwart.
        It never will be apple pay authorized because Walwart is the main driver of MCX, and main organizer of CurrentC. The abortion designed to glean as much info as possible from you and to eliminate card fees to the merchants.

        1. CurrentC uses ACH transfers directly from your bank account to the merchant. What most people do not know about an ACH transfer is that after 48 hours, there is no recourse to challenge an ACH charge that has been made to your bank account. You cannot challenge it after 48 hours and say it was fraudulently made and get your money back, dispute the amount, or any other dispute with the merchant through your bank as you can with a credit card transaction. That 48 hour window to challenge is written in banking law. The assumption is that YOU provided the merchant with permission to withdraw the money from your account so you must know about it, how much it is, and when it will be withdrawn. Any challenge is on YOU. The bank is off the hook and cannot reverse the charge. IF you want your money back, you have to go to the merchant, hat in hand, and plead for them to reverse the charge and refund your money! Good luck with that. . . especially if it was done fraudulently in the first place!

  2. If Apple can prove by usage that Apple Pay is very secure, I believe it will win over a lot of consumers. However, those consumers will need to be convinced enough to buy iPhones and I’m not sure that’s going to be very easy. Apple would have to do some aggressive marketing to keep selling iPhones in large numbers. Maybe as far as accepting Android smartphones as trade-ins for iPhones.

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