“Apple Pay is gearing up for a big year in 2015, while PayPal may expand further into traditional retail banking, according to Sterne Agee in a report predicting the top trends in payments for the new year,” Trey Williams reports for MarketWatch. “Apple Pay, Apple Inc.’s answer to avoiding a wallet full of plastic, will be the next big star on prime-time TV., according to Sterne Agee analysts Thomas McCrohan and Leonard DeProspo, authors of the report.”
“Apple Pay will likely appear in a major TV show in 2015, and will enjoy a spike of consumers and merchants accepting its usage as a result, they said,” Williams reports. “Apple is also likely to push the product overseas and ‘Europe seems the next stop,’ they said.”
Williams reports, “A recent job posting for an internship to help oversee non-disclosure correspondences with partners in Europe is a ‘pretty strong indication’ that Apple Pay Europe is coming soon, they said.”
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