How Apple won CES, yet again, without even bothering to show up in Vegas

“Apple famously never goes to CES because, well, why would it?,” Chris O’Brien reports for VentureBeat. “The tech giant can get all the attention it wants just by snapping its fingers.”

“But that doesn’t mean the Cupertino giant isn’t watching and waiting for the right moment to tweak the noses of all the gadget hounds in Vegas,” O’Brien reports. “And once again, whether the company played a direct role or not, a couple of well-timed leaks have managed to remind everyone at CES that Apple completely dominates mindshare when it comes to new tech products.”

“Yeterday, 9to5Mac’s Mark Gurman had two incredibly well-timed scoops. One story cited sources saying the Apple Watch would go on sale in early March. The other story provided details of a new 12-inch MacBook Air. One day later, those stories were still dominating social media chatter and insider sites like Techmeme,” O’Brien reports. “Did Apple coordinate the leak? Hard to say, since Gurman is incredibly well-sourced when it comes to Apple. Still, the timing for Apple is certainly delicious.”

Read more in the full article here.

MacDailyNews Take: Dominance.

Related articles:
As usual, Apple dominates the CES news cycle in absentia – January 7, 2015
Despite not attending since 1992, Apple Inc. dominates CES year after year – January 10, 2013
The theme of CES 2012: Trying to catch up with Apple – January 9, 2012
Apple eclipses CES as usual – January 8, 2011
Total eclipse of Michael Dell goes off as predicted – January 10, 2007


  1. According to John Gruber, Daring Fireball “Mark Gurman is probably the last person in the Apple-centric media whom they would give an authorized leak to. Gurman is persona non grata with Apple PR”.

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