Apple iOS app launches are double that of Android; iOS apps used for twice as long

“If there’s one thing that remains consistent about the differences between iOS and Android users, it’s that the former seem to install, engage with and pay for more mobile applications,” Sarah Perez reports for TechCrunch.

“Today, a new study from Adobe Digital Index reinforces a few of these points using new data collected from over 700 million apps sessions, noting that iOS now represents 65% of app launches to Android’s 34%, and that the average iOS app is used twice as long as the average Android app,” Perez reports. “That this behavior occurs is not exactly new information. For years, we’ve heard that iOS dominates Android in terms of usage, including both app and overall smartphone usage. That iOS dominates in mobile web browsing, and the iOS App Store makes developers more money.”

Read more in the full article here.

MacDailyNews Take:

When it comes to mobile operating systems, all users are simply not equal.SteveJack, November 15, 2014

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6 Comments

  1. IOS is for using and getting work done. Crapdroid is for Google to harvest its users data so it can sell advertising and for its users to play with. While a crapdroid user is installing and playing with a launcher I’m using my IOS device and getting my work done.

  2. The article by Sarah Perez shows it’s easy to report stats, and still be clueless. Her explanation: “early iPhone users” paid more (than what?) therefore aren’t price sensitive, therefore use their paid apps more… bizarre logic, apart from the really obvious fact that early iPhone purchasers must now make up a very, very tiny percentage of current iPhone users.

  3. What sucks for iOS is that there is no mechanism to STOP all these apps from tracking what we are doing in the app and reporting back to the app developer and whatever ad network they happen to sign up to from being able to do this.

    And remember, app developers are doing this regardless of whether you pay for the app or not…

  4. More Android phones than iPhones are purchased primarily for use as phones, while more iPhones than Android phones are purchased for use as hand-held computer & communication devices. The differences in app data reflect this. Should be no surprise.

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