Debunking the ‘Apple tax’ myth

“With the recent launch of the iPhone 6 line, and the expected unveiling of a new line of iPads and possibly MacBooks on October 16, Apple has been getting a lot of attention lately,” Tony Bradley reports for Forbes. “One theme that seems consistent in almost any discussion of Apple is the idea that Apple products are overpriced—that there is some sort of “Apple tax” customers are willing to pay for the prestige and elitism of having the Apple logo on their smartphone or tablet. That perception isn’t really true, though—at least not universally.”

“It started with an iPhone—not the original, but the iPhone 3GS. Then it was the original iPad. Eventually I ended up with two Apple TV devices, and an 11-inch MacBook Air. What I discovered is that the adage “you get what you pay for” generally applies, and that comparable competing devices actually cost around the same or more,” Bradley reports. ” I realize there are hundreds of Windows-based laptops out there that cost significantly less than a MacBook Air and get the job done just fine. But, just as with the smartphones, you’re generally trading something for the cost savings. Maybe it’s a less powerful processor, or a cheap plastic case, or an inferior display. The point is simply that you can buy laptops for less money than what the Apple laptops cost, but if you want a device that is actually comparable to a MacBook you are most likely going to spend about the same or more.”

Read more in the full article here.

Related articles:
Total Cost of Ownership: Apple iMac vs. Windows business-class all-in-one PC – October 17, 2013
Enterprise Desktop Alliance: Apple Macs cost a lot less than Windows PCs to manage – March 9, 2010
Apple’s Mac clearly fits the enterprise, whether Apple wants it or not – November 20, 2009
Enterprise should take a long hard look at Apple’s Mac OS X Snow Leopard – November 12, 2009
How Apple’s Mac once again became red hot in the enterprise; 80% of businesses now have Macs in use – October 22, 2009
Survey: 73% of businesses more likely to allow employees to use Macs within next 12 months – October 12, 2009
eWeek: Apple’s Mac OS X 10.6 Snow Leopard offers enhancements for Mac business user – September 02, 2009
Longtime Windows sufferer tries Mac, dumps Windows, switches business to Mac, sees productivity soar – April 22, 2009
Mike Huckabee praises Apple; dumps Windows PCs after 22-years, switches to Apple Mac (with video) – January 12, 2009
Boom! Largest automobile processing company in North America dumps Windows PCs for Apple Macs – July 16, 2007
Japan’s Aozora Bank dumps 2,300 Windows PCs for Apple Macs – April 03, 2006
Pfeiffer Consulting: Mac vs Windows: Total Cost of Ownership, Productivity and Return on Investment – March 30, 2006
Windows to Mac switchers: recommendations and Total Cost of Ownership analysis – September 29, 2005
Security expert sums up first month with Mac: ‘much safer, more secure, more productive than Wintel’ – June 02, 2005


  1. Well, let’s do an apples-to-apples comparison (no pun intended). What if I want my phone to have 128GB of memory? What will that cost me?
    Apple iPhone: $200.
    Samsung Galaxy S5: about $63 using a plug-in microSD card.

    1. Your acting like The Galaxy would know what to do with that 128 G. As if that extra ram could make up for the lackluster android “experience”. Like its a numbers game. Funny.

        1. George, No its not. To most non-tech heads, they want the package. Not some page of specs that they have no idea what they mean.

          I have used Apple and others and I feel that the key thing os that it has to work for me. Even people that love the Android specs, many say that the UI is the problem. They have to spend a lot of time making things work. Just saying.

    2. What’s the point of hotrodding a crappy Samsung Galaxy S5 with 128GB of storage? I could dig out my old Pentium 4 laptop and throw an SSD in it, too, but that would hardly make it comparable to a Macbook.

      1. You’re missing the point. The type of phone is arbitrary.
        It is clearly far less expensive to up a competitor’s phone with 128GB than it is to do the same with an iPhone.

        1. George, in all of your posts, why haven’t you once mentioned the 64-bit architecture of the iPhone? Does it not matter to you? Or do you simply not have a defensible response to that fact?

        2. What? No reply to the 64 bit question? Apples to Apples. You seem to be picking what you want for comparison, and to you, that seems fair. . . as you overlook a major tec spec.

          The Apple “experience” is FAR more than just a word to justify liking the product.

        3. Because a micro SD card is a security disaster waiting to happen, the cost is irrelevant. Apple’s security of NOT providing USB or plug-in storage is priceless in value.

    3. Course, not every app can use the SD card, and the apps have to write extra code so that other apps can’t access that data, and the access to that data will be slower, and you have manually configure the app to use the sd memory instead.

    4. Inferior processor, inferior OS, inferior materials and an inferior trade in price.

      At the end I can trade my iPhone on ebay for $400 giving me a $200 profit, whereas you can trade it on ebay for a packet of peanuts.

      End cost is that you end up paying $263 too much.

    5. Google actually wanted to kill micro-SD card storage but the manufacturers said it was a necessary feature to make their devices seem better than iPhones and there were some users that wanted the ability of swapping storage. Features matter a lot when it comes to Android smartphone sales. I think that most if not all new Google smartphones don’t come with SD storage.

      Google changed KitKat 4.4 so that it couldn’t write files to SD storage. Google had claimed there were some security and other problems with micro-SD storage.

        1. Google changed (or started) the way SD cards could be used back in 4.0 and has been restricting the usage ever since.

          Unless you Root the fragmendroid, and install apps like App2SD/etc you are stuck with the default storage on the actual fragmendroid device.

            1. no, Media is the *only* use of it now. (Unless you Root your device and install 3rd party apps)

              So that 1+GB game you want?.. delete something on your fragmendroid so you can install it.

              Granted I understand fragmendroids don’t their “phones” for anything other than phone calls, texts, pictures, and music.

              App size isn’t getting smaller, buy that 16gb fragmendroid and pick up a 128gb SD card. nice huh?
              4-6gb used by the OS.. have to push all your media to the SD card. (I may be wrong, but I thought the camera can only store the pictures taken to the installed storage, so take a pic/video then move to the SD for space)

    6. Samsung Galaxy is a piece of shit

      after 63 bucks it’s a piece of shit with more memory.

      You add a ROOF RACK to a Yugo and it’s still a yugo.

      (Apple fan nonsense? nope, the 5C so called ‘Apple flop and small screened over priced plastic repackaging of last years phone’ outsold the S4 and S5 for months ).

      1. The Galaxy S5 isn’t so bad. A friend has one and I’ve played around with it and aside from running android it’s an OK phone. It does have a couple goofy features like the heart rate monitor and the disastrous fingerprint scanner, which was obviously a hastily added reaction to Apple’s TouchID, and I heard the person responsible for its addition was demoted. 🙂 But overall it’s a reliable phone and he seems to like it.

        Not every Apple device is a gem (look at the external SuperDrive), and not every device created by a competitor is junk. This is good because it keeps Apple on its toes.

    7. You can’t trust micro-SD cards. I had a high-end Android and within a year two cards failed. Unfortunately, I didn’t backup to a PC every month so half the data was lost. In contrast, my iPhone has never had an issue with memory. Matter of fact, every single person I know that has an iPhone has never had an issue with memory. Have you ever heard a story about a famous professional basketball player who also sponsors Samsung that lost pictures and other critical information on an iPhone? The answer is no – his memory on his Galaxy got hosed.

    8. So where do I find a Samsung phone that has 128GB of RAM, syncs effortlessly with my Laptop and Tablet, is free of viruses, has no fragmented operating system, syncs with my iTunes movie and song database, and has its own ecosystem with many more subtle integration plusses than I have already mentioned? And one that I am not fiddling with microSD cards to get up to par…

    9. You really don’t get it. I was given a free S5 to use and keep if I would be willing to post a positive comment on Twitter. I tried really hard so I can resell it on eBay but the best I could say was “it was free” so I returned it.

      The cost of memory upgrade is irrelevant when I was not even willing to say something nice to keep it.

      Similar to the Article, I started with an iPod touch, then iPhone, iPad, and MacBook Pro. I am an IT pro and manage and I know my way around Windows better than most so take it from me, the key is Total Cost of Ownership (known as TCO) and the Apple products have the lowest TCO ever combined with the easiest to use and what people want to use products.

    10. Is the quality of the storage the same? I doubt if the speed of a microSD card compares to the iPhone’s storage. This comparison doesn’t really work to make a good point any more than saying that I can put leather seats on my volkswagon much more cheaply than it costs on a mercedes. There’s more to a phone than memory, and more to a car than leather seats, or even engines.

    11. How google changed the way fragmendroid sees that storage now.. thats a pathetic argument.

      128 gb SD card.. that you CAN’T install apps on anymore.
      only able to store files on.

    1. I hear about it all the time, and there is a tiny bit of truth to it when you look at the low-end models. But when I bought my first generation retina MacBook Pro, a high-end one, I started searching other companies’ BTO offerings and display aside, putting together a comparably equipped high-end Windows machine would cost about the same or more.

      Even with the lower end Macs you get iLife and iWork preinstalled with no subscription involved and operating system updates are free. The hardware is top-notch and there is no hint of bloatware.

      I could talk about the cost of upgrading Windows but with Microsoft’s long delays between versions and every second version being a dog that nobody wants to upgrade to, by the time a good OS comes out it’s time to replace the computer.

      I really can’t comment on android phones, they seem to work okay for their users but I would never consider one because it wouldn’t fit into my all-Apple ecosystem.

    1. Anyone else getting tired of helping people to see the value in a Mac/Apple product over ANY other hardware/software? It’s sort of like the few people left who don’t see it are such dunderheads like George it gets overly tedious and taxing. Eventually they’ll just catch on or live a hobbled life with crap.

      1. No, because sometimes it works. The more it works the less Windows machines I see. (And If I see a Win 8 machine I just send them to Geek Squad.) I recently replaced a HDD in a Dell laptop. I reinstalled Windows but the driver disks were lost. I had HER call them and she was up and running in 6 weeks. Then the malware hit. She’s buying a Macbook Air.

        I don’t mind working on the hardware but I let them deal with tech support. Life is too short.

  2. Considering the cost of comparable hardware, the ease/convenience of the Apple ecosystem, and the total cost of ownership over the usable life of the product, the Apple tax has been a myth for over a decade. It’s just a trope Apple haters dredge up to convince themselves they made a good decision buying cheap for the short term. When they toss aside their cheap stuff for the next cheap thing they act as if Apple customers are in the same buy cycle. We’re not. We hold on to our stuff until it breaks (typically a very long time), or until Apple comes out with an irresistible upgrade, to restart our buying cycle. That’s when the cheap set should add up all the stuff they purchased to compare to our Apple purchases. And, don’t forget the service costs along the way.

  3. Apple tax disappeared when their volumes got framing huge. Now thank s to their massive buying power and ability to pay suppliers in advance they can produce the highest possible quality at a lower cost than anyone else. Allowing huge margins but still price competitive with similar hardware spec competitors.

  4. I gave up trying to argue with Windows fanatics and Droidtards. You can’t help those who do not wish to be helped. If they are lucky, at some point, they will figure out how wrong they have been. If they are unlucky, they will die having lived a lifetime using Windows and Android.

    1. Me too. Usually the argument goes around having extra options and not being tied to the Apple way of doing things. True with Android now as it has been with PCs.
      Some people focus on the initial cost of getting a phone and the larger screens. Now that the latter is no longer an issue Androids will only be able to compete on price.

    2. If you gave up, it’s because you can’t win the argument.
      I’m no Window fanatic or Droid user. I merely think it is BS that Apple charges unreasonable prices for memory.

      1. George, yes Apple does charge more for memory than lessor sellers. But there is an old saying that is very very true. Ask any business owner.

        You can get it cheap, fast, and of high quality. PICK 2. Everyone wants cheap and great but no one wants to pay for itl

      2. I kinda quit arguing with them also, but I still tell them they are wrong and someday they will get smart.

        Usually I mention this as i’m removing a virus, or bringing their dead PC back to “workable” usage.

        They comment on the high price of the MBP for example.. And I just say I paid $1200 for it in 2010, i’ve replaced the HD in it last year with a Hybrid drive, and it still runs as great as it did in 2010, after 4 OS upgrades. (And can sell it for a good price, unlike the plastic crap that you can get $5 for)

        Then I ask them if they can say that about their PC’s. They tend to shut up.
        If they do try to fire back some retort, I just politely mention that if PC’s are so much better… why am I fixing yours? (again)

  5. I made the switch from Windows 3 years ago when I bought a 27″ iMac. I haven’t had to spend a single hour trying to get something to work as intended.

    So for me, I got huge cost savings in hours of expended energy / frustration getting even basic issues solved in Windows. That alone, made the purchase more than worthwhile.

    1. All true. But would this justify Apple charging you three times the going rate for a piece of hardware that is no different than what is found in competitor’s devices?

      1. Three times the price is an over exaggeration. Apple uses the highest quality components available. This was demonstrated I think last year when someone started disassembling third-party monitors and was finding Apple rejection stickers on the displays. And I’m not very fond of the cheap plastic cases used on bargain-basement machines. Apple won’t even lower itself to using Core i3 processor’s. I think he used them in two models early on but didn’t like the performance and stopped.

      2. The thing is, George, that your premise is wrong: “…a piece of hardware that is no different…”

        Apple specs it’s hardware components much higher than do the PC assemblers — and that’s how those competitors are able to race to the bottom on prices.

        You’ve been getting push back from a lot of people here and maintained a civil dialog, which I greatly respect. Thank you.

        I worked at Apple for over two decades and can assure you that when Apple goes to its suppliers for components they demand tight tolerances, huge mean time between failure and incredible accelerated wear & tear testing. The evidence of this is seen by you merely as increased price but as others have been trying to point out what is experienced by the Apple customer is longevity without hassle — and that translates into brand appreciation, loyalty and repeat business.

        You want to call this “Apple tax” — and I can’t tell if you’re an agitator or a disappointed Apple user.

        But consider the many analogies in real life. I’ll go with beef for a second. USDA grades beef at three levels: select, choice and prime. You pay different levels for those grades. Most people recognize that prime is the best cut, with the best marbling, color and texture. Most people have a hard time remembering which is better, select or choice. But people who like their steak appreciably better know they are looking for prime cuts and they pay a little extra for it, but throughout their cooking and eating experience they enjoy it more.

        Apple users enjoy a more trouble-free computer experience day-to-day and over a longer life span than do those who buy “spec equivalent” PCs. Do they pay more for it? That’s actually not all that true any more, but sometimes it’s hard to see the underlying difference when the tech specs look the same.

        When I left Apple I had to return a lifetime of accumulated gear that all was working fine (some of my PowerBooks had bad batteries after 8 years). I’ll never forget the scene at the FedEx office that day because I had stacks of boxes and the fellow in front of me was returning his third HP laptop under warranty. We had a lively conversation!

    2. By the way, let’s analyze your response. You say, “That alone, made the purchase more than worthwhile.” I’d say this is an implicit acknowledgement that you spent more. You have confirmed that there is an “Apple tax.”

      1. George why are you here?

        you’ve come a five star resort where Lamborghini enthusiasts gather and you’re trying to convince us that your Yugo is just as good as it’s “got as many tires as your Lambor”.

        go away we’re not really interested in your opinions.
        Most of us have used Yugos before (like PCs at work and we KNOW what they are ), we’ve made educated conscious choices.

        If PCs are so successful why did IBM stop making them?
        Dell went under and got sold.
        HP just broke into two parts as it’s struggling.
        Gateway gone, Compaq gone.
        Microsoft retrenching thousands of staff, fired Ballmer (!), dropped Gates as being Chairman of the Board ! and Fired Sinofsky the creator of Windows 8.

        Ray Ozzie Msft ex Chief Software Architect is now making apps (Talko) for iOS !!! Says he’s going to create iOS apps first before Windows!!! (i.e when he’s betting his OWN MONEY he’s betting on Apple! ) look how deluded you are George, you’ve got more fanboy faith than Msft CHIEF SOFTWARE ARCHITECT!

        Shit Msft is so embarrassed they want to RUN AWAY from 8 and name the new OS windows TEN!!

        so you got a new PC and you have Win 8 which the company that made it thinks that it’s so BAD it wants to ERASE it from memory !!!!

        1. George isn’t all wrong. Apple does overcharge for RAM and storage. This is something I’ve learned to live with. On the other hand iLife comes preinstalled, iWork is free and so are operating system updates. And OS X is so much nicer to work with than Windows.

          During my work life I’ve used every version of Windows since version 2 so I’m comfortable enough with it and have had it installed under Parallels since Macs started using Intel chips. I’ve had XP, Vista and currently Windows 7 installed. However my short experience with Windows 8, which will never get near my Mac, will probably require a few sessions with a therapist.

          Apple isn’t perfect though, as was thoroughly demonstrated by iOS 7. It took them until 7.1.1 to get it stable. The reason I’m convinced of this is that I called AppleCare so many times I have my iPhone 5S’s serial number memorized.

          Dissenting opinions are always welcome as long as it doesn’t turn the discussion board into a schoolyard brawl.

      2. George,

        Why is it that comparisions to Apple products either fall on “price” or “tech specs” and not on value? Value leans far more on “usability” than bragging rights such as “bang for the buck” a euphemism for “cheap,” or “specs” which denotes nothing since the productive end results are not taken into account.

  6. I always disagreed as a phanboi, but with the computers Apple needs to drop the price. That lowest model iMac at that price range is an embarrassment if you ask me. That line should be starting at $799 to be competitive! They can afford it now! I about lost my job because of the higher prices and that story will probably rear its head again in another year as they try to do away with them again.

    1. It is very unfortunate that you (about) lost your job, but I’m not sure that is a valid reason for Apple to drop the starting price of the iMac by 30% now, when they’ve been selling more of them than ever before, beating the rest of the industry and continuing to grow the numbers while the others are losing ground. Apparently, the price is just about right, since they are selling all they can make, and the sales are growing.

  7. The so-called “Apple Tax” being bunk is not just a matter of equivalent price for equivalent systems (the illusion of a tax coming from Apple eschewing junky bargain-priced low-end crap), but indeed is an Apple *Bonus* when you factor in the lack of bloat software cluttering your desktop upon purchase, having excellent customer support and the convenience of free visits to the Apple Store if problems do arrive; of not having to install anti-virus software, thus avoiding the cost if not for software then for the CPU cycles needed to maintain it; saving time in terms of ease of use (when I lay out instructions for doing the same tasks on Mac and Windows, the Mac list is always shorter) and not having to deal with technical issues nearly as much; easier updating of software, along with much more frequent and *free* OS version upgrades, allowing much earlier access to new features… so forth and so on. Oh yeah—and not having to wait 7 years before a *usable* OS version is available, nor having to deal with alternate OS versions being total, irredeemable crap.

    I think that all of that is worth quite a bit. Factor everything in, and I think Apple’s computers represent a far better deal.

  8. With regards to Apple gear generally lasting a long time before being replaced, I have found this to be quite true with their Macs.

    Down through the past couple of decades, our different corporate groups have had both Windows and Mac machines — the Macs have been more reliable from a hardware perspective, typically outlasting the PC Windows hardware by double the number of years — not unusual to have Mac hardware in service that is 6+ years old — typical PC Windows hardware is usually cycled out somewhere between the 3rd and 4th year, if it lasts that long — don’t get me started about the flimsy motherboard materials used in the cheap PC boxes, and the lifting of the trace tape, causing a break and a most assured hardware failure . . .

    My daily corporate “beater” is a 2007 white plastic Macbook — utterly reliable and usable. Primary reason for not upgrading has to do with the ability to run Apple’s Rosetta software technology via the 10.6 Snow Leopard OSX operating system — have a couple of expensive Rosetta-dependent apps that would cost much more than a new computer, to upgrade — at some point, will need to make the leap into new Apple hardware — probably have another year or so before I must seriously consider doing so — good ROI, though, overall — 8+ years of continuous daily use of an Apple laptop — can’t complain — have similar aged Mac hardware spread around the corporate entity that is still functioning perfectly — no real reason to replace it, other than most/all will not run Apple’s latest versions of OSX, and the simple fact that Apple no longer supports either the hardware or these earlier versions of OSX.

    In our case, we certainly got what we paid for when buying Apple hardware — despite the higher intial up-front cost.


  9. besides the stuff the article brings up , Apple’s advantage is also:

    — total cost of ownership: . Pc users waste valuable time dealing with a bad OS and maintaining cheap components.

    — Lifespan. Apple devices as surveys prove last longer

    — cost of OS updates. Mac updates are free. Not to mention cost of anti virus software and updates for PCs.

    — Resale value. Apple products have way better resale value.

  10. It’s never been an apple tax but a windows tax- with the need for antivirus software and licensing and maintenance and time it’s always been a condition of added cost with windows boxes and onetime cost for apple.

  11. Something that always happens is that someone will refer to one or two features on a specific device and compare the device with an iPhone or iPad on that basis alone. They never do a top-to-bottom comparison, because in the end, the total package from Apple beats the Android contender. They will also offer superficial comparisons such as pixel count in a smartphone camera, yet the images loose detail in the darks, resulting in a better image on the iPhone. People have been doing this sort of thing in comparing PCs and Macs for decades. Nothing new whatsoever in this approach.
    But there are certain things that they never bring up. For example, a Windows PC without active antivirus software is quickly a victim of all sorts of viruses, whereas the Mac isn’t. Similarly, some 53% of Android apps contain malware whereas not one of the 1.3 million iOS apps contains malware.
    That in itself should be a show-stopper.
    In the end it is best that people simply choose whatever they prefer and forget about whizzing contests. If you like your particular gizmo, enjoy it and forget about trying to shoot it out with someone who prefers something else. It’s silly.
    I’ve been witnessing these BS tech rivalries for thirty years. Enough already.

    1. In addition to the points you make, comparing individual devices completely ignores how a device fits with the other digital devices a person may own. I have a couple Macs, an iPhone, an iPad and an Apple TV plus a smattering of other Apple devices. These devices work beautifully together (and soon even better with iOS 8 and Yosemite). Right now, I can leave my iPhone plugged into computer backing up, charging and syncing and answer calls on my iPad while sitting in another room while wandering the internet reading sites like this. Other manufacturers can’t claim this level of cohesiveness so it’s never even touched upon during even the most in depth reviews.

      1. “These devices work beautifully together”

        Sigh. Normally I’m as big an Apple booster as any here and would agree with that statement… But Apple really dropped the ball with AirDrop. Really? I can’t send my photos from my iPhone/iPad mini to my MacBook? Or photos from my MacBook to my iPhone? Despite both having AirDrop built in? (And I have to confess my spanking new iPhone 5S can’t do it when my Android using friends ask me to Bluetooth the file/photo/whatever over to them, but that’s a different story altogether).

        Thankfully Apple’s correcting that egregious AirDrop error with Yosemite, but man, SOMEONE at Apple must’ve been sleeping on the job to let that go for so long before fixing it. You would’ve thought it would take a simple OS update to do it, but they waited for a whole new OS?

        1. Apple’s far from perfect and having AirDrop not cross the iOS / OS X divide was a real kick in the head, but we knew it was temporary. Not having access to bluetooth certain files from one device to another I believe has more to do with the security of the OS than anything else. iCloud Drive and subsequent versions of iOS 8 will probably fill in some gaps. We’ll learn more when Yosemite is officially released.

          I’m glad Apple has announced that there will be an iOS 8.1, 8.2 and 8.3. I’d rather get the enhancements piecemeal but stable rather than all at once and loaded with bugs.

          Apple still has a long way to go. ITunes, both iOS and OS X need to be rewritten from the ground up, and the more cooperation among devices we see the better. I’m just deeply grateful they didn’t go the Microsoft route, trying to put the same interface on all their computing devices.

          And even though Apple is taking its time, what other company is in the position to even attempt something like this? Microsoft might have, but because they pretty much ignored their phone OS and the RT tablet their attempt to get into the mobile market barely made it off the ground. Google might try it with Android and Chrome, but as usual they’ll be targeting the lowest tier of the market. And besides, who wants Google to have a copy of every piece of data they generate?

          1. Sure. I agree with everything you say. Especially the ‘who else is doing what Apple is doing?’ bit. Still, it’s a pain having to mail stuff to myself just to get it on my laptop. And BT vs security. There’s a threshold where one has to ask: do the concerns of security outweigh the convenience for users? In other words, how BAD is security on BT that Apple has locked us out of that functionality?

            Sure, if the risks are 90% then Apple is perfectly justified in their course of action. But if the risks are only 10%? 20%? Where is the line drawn?

            Lastly: (and I really really hate to use the ANALcysts own words BUT…) in terms of AirDrop cross compatibility… I wonder if the non-compatibility would’ve passed the Steve Test? I know he was big on the whole ‘it just works’ thing, and… Would he have been happy with the inability to transfer files cross platform or was he pushing for deeper integration with iCloud as the medium of transfer between all devices iOS or OS X? (I ask because I currently am not blessed with unlimited data bandwidth so I have to watch every MB of usage. Sigh. )

            1. I don’t think it really has that much to do with Bluetooth as it has to do with the fact that the iOS filesystem is not currently user accessible. That’s a huge part of the iOS security system. I don’t know how Apple is going to deal with this, but they’re going to have to be extremely careful or else iOS will be as vulnerable to malware as android. I think iCloud drive coupled with an iOS version of gatekeeper might be part of the answer.

              I think a lot of this will depend on iCloud drive and what we can do with files once they get there. I don’t expect to be installing apps from there because of malware risks, nor do I expect to be putting media files from there into my library due to contracts Apple has with the media providers. That latter point is why none of Apple’s media devices ever had memory slots. It was part of the deal they made with the providers since they sold both the media and the players, although I doubt it will interfere with anything from a photo library, anything from iMovie or GarageBand. This is all new territory and we’ll know more in about a week.

              By the way, check out an app called DeskConnect. I have found it extremely useful in the past.

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