“As the Apple Watch was announced, three tiers were named: Apple Watch Sport, Apple Watch, and Apple Watch Edition. The prices for the Apple Watch Sport will start at $349, and nothing more was said,” Ewan Spence writes for Forbes. “”
“Given the materials suggested, the Apple Watch Sport with aluminium at $349 is a reasonable price. It’s the pricing for the second and third tier watches that are far too low. As John Gruber points out on Daring Fireball, the stainless steel watch with a sapphire screen could easily reach $1,000,” Spence writes. “If Apple releases a solid gold Apple Watch, the raw gold alone could cost a few thousand dollars. Apple traditionally looks for high margins with its products, so there’s no reason why the entry-level Apple Watch Edition, made with 18-karat gold, could command a starting retail price of $5,000, with further customisation options reaching $10,000.”
“Apple’s sports model of the Apple Watch, starting at $349, will be the watch that the tech circles pick up in vast numbers. I’ve no doubt that it will sell in significant numbers, become the world’s number one smartwatch, and the legends of Apple rewriting a category space will continue,” Spence writes. “But Tim Cook’s goal is much higher than that. It’s not just the reinvention of the smartwatch category, it is the disruption and potential domination of the luxury watch industry that Cook will seek to challenge during 2015.”
Read more in the full article here.
MacDailyNews Take: Hence the reason why, following the Apple Watch unveiling last week, Jean-Claude Biver has been making a continuous mess in his Depends.
Jean-Claude Biver: ‘The Apple Watch cannot compete at all with European watches’ – September 15, 2014
What the Apple Watch says about Apple – September 15, 2014
Tim Cook of Apple Watch battery life: ‘You’ll want to charge them every night’ – September 12, 2014
Old school watch makers don’t get Apple Watch – September 12, 2014
Apple Watch, the world’s first real smartwatch, will be a massive hit – September 9, 2014
Apple iWatch designer Jony Ive: Switzerland is in deep shit – September 4, 2014