“According to a release from Chitika, looking at activity on its ad network in the 20 days after [Amazon’s] Fire Phone’s release, the Fire Phone accounted for 0.02% of activity – although a more precise figure, in another graph, shows it as around 0.015%,” Charles Arthur reports for The Guardian.
“OK – but how many phones might that be? Using data from ComScore, which provides monthly data on US smartphone users, we can get close to a figure,” Arthur reports. “The most recent data from ComScore covers the three months to the end of June 2014: at that time, there were 173m smartphones in use in the US, it said. That figure is rising by between 1m and 2m a month – so two months later, by mid-August, when the Chitika data was collected, we could estimate that there are between 175m and 177m smartphones in use in the US.”
“Based on the ComScore data: 0.015% of 175m = 26,250 Fire phones in use [or] 0.015% of 177m = 26,550 Fire phones in use,” Arthur reports. “You could argue that if the Amazon Fire Phone under-indexes, it probably isn’t by much; you could multiply the number by 25%… That takes you up to about 33,000 devices. Therefore even allowing for margins of error, it seems unlikely – based on Chitika’s data and the ComScore data – that there were more than about 35,000 Fire Phones in use after those 20 days.”
Read more in the full article here.
MacDailyNews Take: As we wrote earlier this month:
This is what happens when you create a product designed to benefit your business interests instead of designed to delight your customers.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
Bezos’ Misfire: Fire Phone flops like a dying fish – August 11, 2014
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Amazon’s Misfire Phone: Why the Fire Phone will fail – July 30, 2014
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The Wall Street Journal reviews Amazon Fire Phone: A gimmicky mess – July 25, 2014
Gizmodo reviews Amazon’s Fire Phone: Don’t buy it – July 23, 2014
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Amazon’s Misfire Phone: How Jeff Bezos failed – June 19, 2014
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