Apple iPhone increases U.S. smartphone market share; Android loses share to iOS

comScore today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Facebook ranked as the top individual smartphone app.

Smartphone OEM Market Share

173 million people in the U.S. owned smartphones (71.6 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March). Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.

Top Smartphone OEMs 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Smartphone Platform Market Share

Android lost smartphone platform market share as Apple’s iOS grabbed with 42.1 percent share (up 0.7 percentage points from March). Stragglers included Microsoft with 3.4 percent (up 0.1 percentage points), BlackBerry with 2.4 percent and Symbian with 0.1 percent.

 Top Smartphone Platforms 3 Month Avg. Ending Jun. 2014 vs. 3 Month Avg. Ending Mar. 2014 Total U.S. Smartphone Subscribers Age 13+ Source: comScore MobiLens

Top Smartphone Apps

Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).

 Top 15 Smartphone Apps June 2014 Total U.S. Smartphone Mobile Media Users, Age 18+ (iOS and Android Platforms) Source: comScore Mobile Metrix

Source: comScore, Inc.


  1. Dear everyone claiming they know friends that have switched to Android, and therefore Apple is doomed:

    The numbers don’t lie, and they trump your anecdotes.

    1. I know a few ‘friends’ that went with Android.

      Not that I use the term ‘friends’ loosely. It is kind of mutual. They don’t like it when I tell them that their ‘Android’ is smarter than they are.

    1. Market share is estimated on sales. You don’t even have to take it out of the box for it to count.

      That being said, MDN ought to admit that every Android junk phone sold represents lost opportunity for Apple, and a chance to learn what Apple can do better. If there are customers who can’t see the superior value of Apple products, it’s up to Apple to teach them. Historically, Apple hasn’t done that consistently. In fact, since the clever Hodgman and Long ads, Apple marketing has gotten weaker and weaker at pointing out specific advantages that Apple offers.

      1. Wow!

        First of all, market share (MS) does not have to be an estimate of sales. In this case, MS was based on percentage of smartphone mobile subscribers as determined by their mobile app usage.

        As for your second point(s), there is so much wrongly stated, that I really hate to mention them. However, the contention that Apple has done a dismal job of marketing, best you be advised that Apple’s share has virtually double and more since the end of the aforementioned ads.

        And for your information, it is widely understood that virtually every box of iPhones is sold, opened, connected and used. Unlike Samsung and the rest of the Android Smartphone manufacturers, their sales projections are based on boxes ex-factory, i.e., shipped. Many of which we know, are not sold, i.e., in transit, on the shelf and not even opened. And now we hear they are being sent back.

        As such, we continually see reports confirming Apple’s iOS being the mainstay of internet browsing. And that you can’t do with your mobile phone still in the box. No matter how smart anyone claims they are.

  2. These are pretty good results when considering many flagship Android devices such as the Sony Xperia Z2, HTC One M8 and Samsung Galaxy S5 were mainly released during this period. In addition, it appears the laggard segment of the market is purchasing iPhones, suggesting the forecasts of mainly down-market adoption was incorrect. These results bode well for the next generation iPhone sales.

  3. I know many Android users. I say, “How do you like your phone?”

    they say, “it’s nice”.

    They say, “What do you have?”.

    I say, “An iPhone:.

    They say, “do you like it?”

    I say, “No, I love it.”

    they say, “Well, I don’t care. It’s just a phone.”

    I say, “that’s nice.”

    Then we talk about something important.

  4. Yeah. This explains why Android is focusing on developing and third world countries with Android One and basically ceding the higher income people to Apple. Smart strategy and still lots of money to be made that way. Not as much money as Apple, obviously, but lots of money. What Android needs to do is target very capable but affordable phones in places like India, Latin America and Africa before Apple reaches “aspirational brand staus” there. Xiaomi, Lenovo and to a lesser degree Asus seem to understand this.

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