comScore today released data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for June 2014. Apple ranked as the top smartphone manufacturer with 42.1 percent OEM market share. Facebook ranked as the top individual smartphone app.
Smartphone OEM Market Share
173 million people in the U.S. owned smartphones (71.6 percent mobile market penetration) during the three months ending in June, up 4 percent since March. Apple ranked as the top OEM with 42.1 percent of U.S. smartphone subscribers (up 0.7 percentage points from March). Samsung ranked second with 28.6 percent market share (up 1.6 percentage points), followed by LG with 6.4 percent, Motorola with 5.9 percent and HTC with 4.8 percent.
Smartphone Platform Market Share
Android lost smartphone platform market share as Apple’s iOS grabbed with 42.1 percent share (up 0.7 percentage points from March). Stragglers included Microsoft with 3.4 percent (up 0.1 percentage points), BlackBerry with 2.4 percent and Symbian with 0.1 percent.
Top Smartphone Apps
Facebook ranked as the top smartphone app, reaching 73.6 percent of the app audience, followed by YouTube (52.1 percent), Google Play (52.1 percent) and Google Search (47.9 percent).
Source: comScore, Inc.