“Apple and IBM have gotten together to announce a historic partnership that will combine Apple iOS devices and apps with IBM cloud services, big data and analytic capabilities. IBM’s massive enterprise salesforce will also put more than 100 of Big Blue’s vertical market apps, services and software on iPhones and iPads and sell them to enterprises,” Fredric Paul writes for NetworkWorld. “It’s a big deal between two former antagonists that will help cement Apple’s place in the enterprise and give IBM a much-needed mobile boost. It’s also a big challenge to Microsoft’s vision of Windows everywhere.”
“But there’s one critical piece missing from the deal that may tend to undercut the deal’s importance for both Apple and Microsoft. The deal is all about iOS, it makes no mention of the Mac, even as Apple’s traditional computing platform makes inroads into the corporate market,” Paul writes. “For Apple, leaving out the Mac means that this deal is not likely to be anywhere near as transformational as it could have been. While having IBM push iPhones and iPads in the enterprise will no doubt boost sales, the fact is that iOS devices already have a huge lead in the enterprise.”
Paul writes, “At the same time, leaving the Mac out of the IBM/Apple partnership removes the pressure on Microsoft’s core Windows business.”
Read more in the full article here.
MacDailyNews Take: Wrong, wrong, wrong.
The Mac will grow in the enterprise implicitly with iPad/iPhone use due to the halo effect which has just been put on steroids by Apple via iOS 8 + OS X Yosemite Continuity/Handoff.
Suggesting otherwise shows a significant ignorance of Apple’s ecosystem, operating system symbiosis, and history: Non-Mac Apple products drive increased Mac sales.
Even today, much less after the looming releases of iOS 8 and OS X Yosemite, any personal computer user who uses an iPhone and/or iPad without a Mac is stupid.
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