“Earlier this week, Apple and IBM struck a landmark deal wherein the two tech giants will, amongst other things, cooperate on creating apps and pushing iOS even further into the enterprise,” Yoni Heisler writes for TUAW.
“While there are folks out there underwhelmed by the deal, that’s not to say the deal itself lacks significance. Apple has historically lacked an enterprise focus, though this has changed considerably in recent years. The deal with IBM therefore represents just the latest step Apple is making towards getting iOS devices out and into as many hands as possible,” Heisler writes. “The recent IBM deal is simply Apple’s way of shoring up its attack on the enterprise front. So while the deal in and of itself won’t win the smartphone war, it’s certainly a smart play on Apple’s part as it can leverage IBM’s enterprise expertise to push iOS adoption to even greater heights.”
Read more in the full article here.
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