“With a great deal of spectacle, Amazon.com Inc. launched the Fire Phone, the company’s entry into the smartphone market,” Quentin Fottrell reports for MarketWatch. “What Amazon chief executive Jeff Bezos didn’t mention at Wednesday’s launch: If you do buy the Fire Phone, you will likely spend a lot more money at Amazon.”
“Although Amazon has become the world’s biggest online retailer by undercutting brick-and-mortar stores, studies show that Amazon customers who also own Amazon devices spend 55% more every year with Amazon,” Fottrell reports. “Owners of Kindle e-readers and tablets in the U.S. spend an average of $1,233 a year on stuff at Amazon compared with $790 per year spent by people who don’t own Amazon devices, according to a 2013 study by market research firm Consumer Intelligence Partners.”
“By creating a mobile wallet smartphone, Amazon hopes to reduce any existing friction to mobile Amazon purchases and further disrupt physical retail sales — a 21st Century equivalent of Amazon’s one-click purchase,” Fottrell reports. “And shoppers don’t just go crazy on Amazon when they shop on their devices. Americans spend up to 20% more on their iPads than Android devices, according to a 2012 study by payment processing company Ayden. iPad owners spend $158 per order — the highest of any device — versus $105 by people on other mobile devices, according to a study by RichRelevance, a personalized product recommendation company.”
Read more in the full article here.
MacDailyNews Take: iPad users buy more per order because, in general, iPad owners are richer than users of lesser devices, not to mention taller, healthier, better educated, and far more charitable.
Anyone considering an Amazon Misfire Phone should instead opt for an “I’m an idiot” tattoo. It says the same thing and it’s cheaper, too.
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