“Over the summer I predicted that the micro-location iBeacon would be the most important new feature in iOS 7. Consumer awareness of the feature is low, but it is estimated to be available (potentially) on almost 200 million iOS devices that contain Bluetooth Low Energy (BLE) right now,” Anthony Wing Kosner reports for Forbes. “What’s missing are apps that give users compelling reasons to engage with what we can call the Internet of iThings.”
“There is no real large-scale execution of the technology to speak of yet. Apple has played this feature down because as far as this holiday season is concerned iBeacons are only just kicking in,” Kosner reports. “[Apple] needs to entice developers to really figure out what people need and where exactly they need it. Having an already installed base of 200 million potential customers should make that pretty easy.”
Much more in the full article here.
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