“Apple’s iPhone 5C may not have been the low-cost phone many had predicted, but the new device casts its own special magic: it has become THE iPhone for Android switchers,” Jonny Evans writes for Computerworld.
“You see, according to Kantar Worldpanel ComTech, almost half of those purchasing an iPhone 5C are switching from other platforms, principally Samsung and LG,” Evans writes. “In other words, Apple’s iPhone 5C hits the sweet spot for millions of unhappy Android users seeking high-end device features at a reasonable price. As do iPads.”
“These customers were promised experiences that matched an iPhone, but the sales pitch didn’t match the reality. The price was right, but the experience failed to meet the aspirations of these people,” Evans writes. “Now they’ve used Android and are ready to upgrade they are happy to choose an iPhone 5C because it’s a completely new phone (a much improved iPhone 5) that’s available at a price that competes with high-end Androids: You can pick up an iPhone 5C free with contract on some carriers.”
Read more in the full article here.
MacDailyNews Take: Apple’s already skimmed off all of the cream; thee’s no reason not to start siphoning off the half-and-half.
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