“Today, we had the opportunity to observe and analyze Black Friday tablet purchases in real-time,” Alexandre Linares reports for InfoScout. “Our U.S.-based panel of Android & iOS users submitted over 90,000 shopping trip receipts within the day, giving us plenty of data to work with.”

“As we noted in our previous posts (here and here), iPads are this year’s hottest commodity,” Linares reports. “To our surprise, however, we found that roughly 40% of Black Friday iPad purchases could be attributed to existing Android smartphone users.”

Linares reports, “This discovery clearly poses a challenge for Android moving forward.”

Read more in the full article here.

MacDailyNews Take: When even fragmandroid phone settlers refuse to settle for iPad wannabes running blown-up phone apps, you know Apple’s going to have a very merry Christmas indeed!

And, once they start using iOS and the App Store on their new iPad Airs and iPad minis, guess which phone they’ll be upgrading to next?

The tide has turned.

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