“Piper Jaffray said Tuesday it is introducing a new, weekly, Twitter analysis of tweets in order to ‘measure the consumer sentiment trends between iTunes Radio and Pandora,'” Rex Crum reports for MarketWatch.
“Piper analyst Gene Munster, who covers Apple, said that while the current data only represents “a snapshot”, over time, it should result in a clearer picture of consumers’ feelings toward the rival streaming music services,” Crum reports. “For now, however, that picture is clearly in Pandora’s favor.”
“Activity shows consumer tweeting about Pandora between 300,000 and 600,000 times a day, in contrast to fewer than 50,000 daily tweets about iTunes Radio, which Apple just launched a few weeks ago,” Crum reports.
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