Apple to expand iPhone trade-in program to UK, Europe retail stores

“In August, Apple launched an iPhone trade-in program for its United States-based retail stores,” Mark Gurman reports for 9to5Mac. “The promotion is part of Tim Cook’s grand plan to dramatically increase iPhone sales inside of his own stores.”

“Interestingly, the iPhone ‘Reuse and Recycle’ trade-in program has been absent from Apple Stores outside of the United States even though approximately 1/3 of the company’s stores exist outside of the U.S.,” Gurman reports. “That will soon change, according to a reliable source.”

Gurman reports, “This person says that Apple has begun preparing training materials for its United Kingdom retail staff on the Apple Store iPhone trade-in-program and that the initiative will launch in the UK in the coming months… The source added that Apple plans to soon begin training in countries in Europe other than the UK, but it seems that the UK launch could come before any other international countries gain the trade-in ability.”

Read more in the full article here.

Related articles:
How Apple’s iPhone ‘Reuse and Recycle’ trade-in program works – August 27, 2013
Apple to launch iPhone trade-in program in retail stores as soon as next month, sources say – August 26, 2013
Selling your old iPhone? Do it now – August 22, 2013
Cook’s plan: Grab iPhone sales share from resellers – July 5, 2013


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