Apple’s 64-bit A7 is no gimmick: New iPhone 5s offers major performance leap

“When Apple announced the iPhone 5s would be powered by a new 64-bit processor, the A7, many responded with a shrug,” Serdar Yegulalp reports for InfoWorld.Conventional wisdom had it that 64-bitness in a mobile processor had no particular advantage.”

“But then the first real-world performance benchmarks came in, and soon most everyone changed their tune — including the manufacturers of chip sets for competing devices,” Yegulalp reports. “Skepticism about the value of 64-bit mobile devices could be seen when the IDG News Service’s Agam Shah talked to analysts earlier in September about the A7. Jim McGregor, principal analyst at Tirias Research, dismissed the 64-bitness of the A7 as “marketing — the ability to say you’re the first to have it.” Forbes wasn’t impressed either, calling it all more of Steve Jobs’s famed “reality distortion field” at work.”

“But AnandTech decided to let the numbers speak for themselves,” Yegulalp reports. “The tech website ran its custom suite of browser benchmarks against the A7 and saw an average of a 44 percent increase in speed over the A6. The gains for the new processor were quite real, and… w

  • hat also helped was the way Apple complemented the presence of the processor with a fully 64-bit version of iOS and 64-bit applications to go with it — in short, a complete 64-bit ecosystem.”

    Read more in the full article here.

    Related articles:
    Ars Technica: Apple’s Touch ID and 64-bit A7 are deceptively large advances in the iPhone’s evolution – September 24, 2013
    Apple iPhone 5s reviews are universally positive, many crown iPhone 5s the best smartphone – September 19, 2013
    Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013
    Engadget reviews Apple iPhone 5c: A breath of fresh air that will be wildly popular this holiday season – September 18, 2013
    Apple’s 64-bit iPhone 5s is by far the fastest smartphone in the world – September 18, 2013
    Ben Bajarin: Apple’s new iOS 7 will cause consumers to discover their iPhones all over again – September 18, 2013
    John Gruber reviews Apple iPhone 5s: ‘This is what innovation, real innovation, looks like’ – September 18, 2013
    AnandTech reviews iPhone 5s: Apple’s 64-bit A7 is seriously impressive – September 18, 2013
    TechCrunch reviews Apple iPhone 5s: The best smartphone available – September 18, 2013
    Apple’s new iPhone 5S likely to be in exceptionally short supply – September 18, 2013
    USA Today’s Baig reviews Apple iPhone 5s: ‘Makes the best smartphone even better’ – September 18, 2013
    Mossberg reviews Apple iPhone 5s: ‘The best smartphone on the market’ – September 18, 2013
    iPhone 5s pre-orders quickly sell out in China; gold iPhone 5s sells out quickest of all – September 17, 2013
    Apple’s new iPhone 5s and iPhone 5c arrive in stores on Friday, September 20th – September 17, 2013


    1. I visited Android Authority…the lot of them are in HUGE DENIAL about this. Thoroughly convinced that its all BS and just a Marketing Gimmick. Unbelievable. The numbers are there, the product actually exist….

      1. Tribal behavior joined with ritual behavior joined with ignorant behavior joined with bad taste.

        I always find it hilarious when such deliberately blind people show up here and rant at us for being kool-aid drinkers. Hand them a mirror.

    2. ” … calling it all more of Steve Jobs’s famed “reality distortion field” at work … ” Steve was visionary and in tune with a reality ahead of most ppl’s limited awareness. He created reality, he brought his vision into materialization. No distortion. The distortion is other’s weak limited brains. But ppl just can’t seem to grasp facts, science and reality.

      1. Wall Street doesn’t give a damn about Apple’s A7. It might as well be a 8088 as far as they’re concerned. Apple can’t even leverage the processor as a value item because everyone in the smartphone industry says it’s useless in a smartphone. There are very few people, except for a few processor engineers and professional bench-markers, think that the A7 is considered innovative. Everyone else thinks it’s just some underwhelming dual-core processor which Apple should have left out of the smartphone and put a larger display in its place. I’ve already seen the benchmarks and they look good to me but hardly anyone else in the industry is impressed or at least that’s what they’ve said.

        Lately, it seems as though everything Apple does is considered unimpressive, disappointing or underwhelming. There’s a tough crowd out there. Apple’s share price doesn’t quite reflect some new beginning. It reflects same old, same old.

    3. 64bit = innovation. Everyone else will copy this whether or not Google will build a 64 bit Android is another story. I don,t even think this is possible but I’m sure Samsung has enough talent to add another layer to Android allow it to run on a 64 bit processor but what’s the point. Oh yeah, it’s the marketing literature.

    4. If MS came out with a 64 bit Win8 phone before Android then we would see Google in a world of hurt. This is a real possibility. They have Win8 64 bit, the employes, and the cash to do it. MS desperately needs to justify the Nokia deal. All the talk would be about Apple Vs. MS. This could kill Android’s market share, and leave Google advertising to late adopters.

      1. Android OS has an awful lot of momentum so I don’t think it would die overnight. Most vendors are putting out Android smartphones because the cost is so low to them, they’re not going to stop after investing their money into the hardware. I doubt many consumers care one way or another what processor is in a smartphone as long as it works OK for them. Microsoft/Nokia will have to try to match prices to Android smartphones and it’s going to be a race to the bottom where the winner still doesn’t get much of a prize except more market share.

    Reader Feedback

    This site uses Akismet to reduce spam. Learn how your comment data is processed.