“Owners of iPhones like their handsets more than Android owners like theirs,” John Paczkowski reports for AllThingsD.
“That’s the gist of some new research from Consumer Intelligence Research Partners (CIRP) which just finished analyzing four quarters worth of smartphone platform loyalty surveys collected between July 2012 and June 2013,” Paczkowski reports. “According to CIRP’s data, 81 percent of existing iPhone users purchased another iPhone during the 12 month period surveyed. Meanwhile, 68 percent of existing Android smartphone users bought another Android device.”
Paczkowski reports, “During the period CIRP surveyed, nearly three times as many Android handset users switched to iPhone as iPhone users switched to Android. Between July 2012 and June 2013, iPhone poached 20 percent of its users from Android, while Android captured just seven percent of its users from iPhone.”
Read more in the full article here.
MacDailyNews Take: Extrapolate.
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