“A week after iPad browsing share hit a five-month high with 82.4 percent share, according to mobile ad firm Chitika, another mobile company says that global Android mobile adshare dropped from 41 percent in May 2012 to 36 percent in May 2013,” John Koetsier reports for VentureBeat.
“Velti‘s state of mobile advertising report, released [Tuesday], says that iPhone and iPad significantly increased their ad share in 2013, moving from 20.4 percent to 27.5 percent and 13.4 percent to 17.1 percent, respectively,” Koetsier reports. “Apple’s new iPhone 5, introduced in this time span, accounted for 7.9 percent of total ads shown, while Samsung’s Galaxy S III, which launched in May 2012 and shipped 30 million units in its first five months, accounted for only 2.3 percent of all impressions.”
Koetsier reports, “The continuing — and in this case growing — delta between iPhone and Android suggests that there are real differences here in what consumers do and how they use their Android and iOS smartphones.”
Read more in the full article here.
MacDailyNews Take: Right about now, the Church of Market Share is having a real crisis of faith.
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