Mac, iPhone, and iPad user Rush Limbaugh today discussed Apple’s recent TV ads and how they scored poorly in a survey by a firm, Ace Metrix, which counts Apple’s slavish copier, Samsung, among its clients.
The 3-hour Rush Limbaugh Show airs daily on a network of approximately 590 AM and FM affiliate stations. The program is also broadcast worldwide on the U.S. Armed Forces Radio Network. A November 2008 poll by Zogby International found that Rush Limbaugh was the most trusted news personality in the nation.
From the live transcript:
Put aside for the moment, if you will, folks, that I’m an Apple guy. I like their products. Put that aside for a moment. Apple is running an ad. You might have seen it. It’s called, “Our Signature.” I have the ad, the audio of the ad. It’s a very visual ad. It is still shots of people using Apple products, and there’s some narration to it. Not a lot. They’re economic with the words, and of course there’s a music bed. I want to play it for you, and then try to walk you through the ad in the tech media and the advertising community.
Now keep in mind that Apple’s stock price has plummeted from just last year at $705, to now under $400. Their profits are still through the roof. Everything about them is going well; they just haven’t had a new product in a few months. There’s a lot going on here that is… I mean, it’s directly relatable to politics and I want to try to make that connection here. So set aside what you think about Apple. You don’t like them because they’re a bunch of Silicon Valley weenies and leftists. Put that aside. Here’s a teachable moment here. Here is the Apple ad called “Our Signature.”
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Earlier this week, a story hit the tech media and the advertising media that only 26% of people who see the and like it, that it’s a dud, that the ad is a dismal failure. And only 26%of the American people who see the ad like it.
The stories also predicted that Apple will have to pull this ad very soon because people really don’t like it, that it is really hurting Apple. Two days after I saw the first story, I then learned that the company that did the survey of people taking their opinions is the advertising agency for Samsung. Ace Metrix. They do the ads for Samsung. They do the marketing for Samsung. They are part of the primary rivalry to Apple, Samsung, in the mobile phone business… None of the stories, even now, include the fact that the company that does the survey is in the employ of Samsung. From the article on this in Advertising Age: “Since May, Samsung has had eight ads that scored an average of over 600, according to Ace Metrix. Apple’s new ad — which calls the words ‘Designed in California’ ‘our signature and it means everything’ — scored 528 versus the industry average of 603.”
So not only do only 26% of people who see the ad like it, it’s scoring way below the industry average in all ads. But nobody is telling anybody that the company doing this works for Samsung, is hired by Samsung… It may be part of a campaign by an Apple competitor to actually have a successful Apple ad pulled.
By the way, that’s all fair and fine and dandy with me. Capitalism is it. This is the nature of competition. I don’t want to be misunderstood. I’m not bellyaching or whining or moaning for Apple. If Samsung can pull this off, more power to them. But what does it require? It requires a gullible, un-skeptical, totally accepting public. Okay, now let’s take it to politics. I submit to you that the same thing happens to the Republican Party every day. In the news media, they’re reported to what?
Hate gays, hate women, hate blacks, hate this, hate that. They’re racist, sexist, bigot homophobes. Who is reporting this? Polling units that are owned and operated by partisan Democrats. Who sees these polls? Low-information voters, people who are not skeptical at all. They don’t dig deep. They don’t care that the Washington Post runs its own poll. They don’t know who Gallup is. They just see this stuff and automatically eat it up and they believe it.
But yet the same kind of sophisticated people who are able to understand that about politics themselves are fooled by the same thing happening to Apple.
Much more in the full article here.
Businessweek says Apple’s TV Ads ‘flop’ based on survey from Ace Metrix – which counts Samsung as a client – June 28, 2013
Rush Limbaugh: ‘High-tech lynching: Senate attempts to crucify Apple’ – May 21, 2013
Rush Limbaugh calls MacDailyNews ‘fabulous’ as he lists his favorite Apple blogs – March 22, 2013
Rush Limbaugh: Apple products create jobs in America – October 18, 2012
Rush Limbaugh: Why does a lover of freedom like me love a ‘restrictive’ company like Apple? – July 27, 2012
Rush Limbaugh: Don’t worry about Apple’s results, just wait – July 25, 2012
Rush Limbaugh: Okay, Apple, where’s my Mac Pro with Thunderbolt? – June 12, 2012
Rush Limbaugh reviews new Apple iPad: ‘It is amazing, it really is; and we’re giving one away each day’ – March 20, 2012
Rush Limbaugh: My first home computer was an Apple IIc; then every top-of-the-line Mac desktop since – February 24, 2012
Rush Limbaugh: The New York Times has turned on Apple; they wouldn’t do this if Steve Jobs was alive – February 1, 2012
Rush Limbaugh on Steve Jobs potentially being named TIME Magazine’s Person of the Year – November 18, 2011
Rush Limbaugh: Steve Jobs epitomized American exceptionalism – October 6, 2011
Rush Limbaugh: This is like Christmas Eve; I can’t wait for Apple’s ‘Let’s Talk iPhone’ event! – October 3, 2011
Rush Limbaugh: On the brilliance of Steve Jobs – September 1, 2011
I wouldn’t care if this despicable, revolting slimeball said he loved my mother: he is not worthy of quoting or paying any attention to if you value your humanity and mental health. Make up your own words, MDN! Quoting this POS adds nothing and can only detract from your point. Now, excuse me while I go take a long, long shower… Thanks a lot, man. Really made my day.. like being water-boarded in a stuffed-up toilet.
I pity people like you.
I guarantee his entire opinion was given to him by CNN, NYTimes, ABC, CBS etc.
Yes, the liberal news feed is ALL he/she knows. Unable to think independently, comments are simply typical.
The a that you think any if the mass media are liberal means you fail
No you just don’t like people who call Limbaugh out for what he is and the fools who believe his hateful and ignorant rash. Like you.
Uh, aura, who here is the hater? The one showing bigotry?
Typical leftist reply with name calling and insults. Unlike Rush, you didn’t offer one fact to substantiate your assertions. You are one of those people who buy into conservatives hating gays, women and minorities. I get it, those in Hollywood and Granolaville, USA may not think being conservative is hip or cool and anybody who doesn’t think like them are wrong. To me, absolutists like you are some of the most partial, subjective, bigoted and close-minded people around.
Will watch ‘Born Losers’ tonight in your honor.
Looks like some people didn’t get your reference and thought you were being sarcastic. To the uninitiated, “Born Losers” was a movie with Billy Jack as the lead.
Thanks my friend.
The FIRST Billy Jack movie. My fav.
“Okay, now let’s take it to politics. I submit to you that the same thing happens to the Republican Party every day. In the news media, they’re reported to what?
Hate gays, hate women, hate blacks, hate this, hate that. They’re racist, sexist, bigot homophobes. Who is reporting this? Polling units that are owned and operated by partisan Democrats. Who sees these polls? Low-information voters
And the above isn’t name calling or an insult?
By the way. He called the black woman testifying in the zimmerman trial low information for not watching the news but neglected to make the same designation for the white woman that testified the day before.
“He called the black woman testifying in the zimmerman trial low information for not watching the news but neglected to make the same designation for the white woman that testified the day before.”
So that makes him a racist. Case closed!!!
(He actually uses that term quite a bit and has nothing to do with race, but don’t let that stop you, because it is ALWAYS about race, isn’t it? It simplifies and ends ANY argument. Hitler!!!)
I never said anything about racism. My comment was about low information voters. Ascribe whatever motives you need to in your pathetic, small minded universe that you want.
“He called the black woman…low information”
“but neglected to make the same designation for the white woman”
If it wasn’t about race, why did you mention skin color and imply unfairness?
If your comment was about low information voters, what was the point?
The libs at this University look down their nose at anyone who doesn’t see it their way. Always arguing lib causes at work with those that don’t agree. It affects jobs here, but they cover their ass on that part very thoroughly. You get less pay and less promotions because they just know you aren’t worthy of being at their high level even if you also have a college degree, something must be wrong with you because you aren’t a Dem. Wouldn’t want any non-Libs in decision making spots here. Hard to believe Ann Coulter graduated from this U.
It sounds like you have way more issues than he does.
You have just demonstrated that you are a fine example of human excrement.
This isn’t a political blog; it’s an Apple blog. Limbaugh is discussing a material fact relevant to the company’s advertising, a fact that *still* hasn’t made it’s way into the discussion about this report.
Try considering the content before the source. You’ll find yourself in command of better information. You might even sound like less of a tool in MDN comments too.
Then you didn’t read the article you are commenting on. Try again.
Yes I did. Eat shit.
I would say the same about you and your spew. People like you are racist and bigoted in entirely different ways but feel totally justified in quashing other points of view, in the most crude and vicious way possible. The hubris you have acquired to think your opinions are the be all and end all is pathetic. I suppose it just never occurs to you you could be wrong. The real danger to this country is actually intolerant people like you (left or right). Your Dad needs to take a switch to your behind and Mom needs to wash out your mouth with soap.
Well, I don’t really agree with ALL of the above.
And you know what? I appreciate the fact that you didn’t have to go negative to disagree with someone who shares my philosophy.
This will be the most popular post today.
They (Samsung) are just mad because they can’t use this heartfelt patriotic line of advertising since they are all in Korea. Americans deep down like this stuff. I agree with Rush this poll is all an agenda to knock the good company down.
Apple should be proud that Samsung only wanted to copy the best products in the world, nobody wanted to copy the ugliness.
What I do believe is that too many people are really that gullible. Look at the current trend in Journalism. I’m almost certain that the majority of people today have no clue what the real distinction between a Journalist & a Blogger is. Probably clueless about Investigative Journalist, another dying breed of people. The way the US is heading, it won’t take long till the movie “Idiocracy” becomes a reality for us all.
auramac is a known radical leftist, opposite of your views.
Agree, pity the Rush (Apple #1 fan) hater and his/her thinking as clear as mud.
The left HATE aside, this ad very weak.
Slimebaugh quotes? Really? Pull yourself out of the sewer MDN.
My guess is you are a big supporter of Anthony Weiner (emailer of penis pictures), Bill Clinton (serial sexual predator), Al Gore (gets his jollies with masseuses), Barney Frank (had a house of male prostitution run in his home by his boyfriend), Barack Obama (spent his formative years in Chicago bathhouses).
So, you are the slimeball.
I actually LOVE that ad. It is the first in a long time that hasn’t made me cringe.
Standard modus operandi for Samsung…
They’re fake in every way.
RUSH makes a better case for Apple success than all the bloggers, journalists and analysts combined!
Everyone, get over your political position and see the forest for the trees.
Jun 28, 2013 – 04:00 PM EDT — AAPL: 396.53
If LIMPaugh came out as a Fandroid and Windoze guy Apple stock would jump like a rocket. I hear Car Thief RebubliCON Darrell Issa and Rush the Hillbilly Heroin Addict are going to investigate why the liberals colluded to make the sun rise in the East.
I still think that picture is Rush peeking out of the closet he lives in. Come out, come out, wherever you are!
How cute a name calling put down.
Now, when you make a better argument, we’ll talk again.
The best part is…Samsung pays metric firm to slam Apple. Samsung pays newspaper to slam Apple. In all the fuss, people see the Ad!
Over and over and over…..
The Ad is clearly Adding Up for Apple : )
Not a Rush fan, but I give him credit for figuring something out that none of the Apple bloggers/pundits etc. did.
First of all, Rush LIMPaugh is NOT a NEWS anything, much less a news personality. He damn sure is not a journalist.
Rush is a fairly good on air personality, having come up in the tough competitive market of local radio that existed before the ownership and market concentration caps were unwisely listed. Rush is also a hypocritical blowhard and the bulk of his stations are owned by a handful of right wing outlets that make damn sure all you get is Rush by pushing his show on every decent signal that is not music in a given market. I can think of any number of people currently doing radio that could destroy his bullshit in a live moderated debate that will never get a fraction of his exposure because they do not carry the NeoCon water.
As to the Apple ad- it sucks like a Dyson. It would seem as directionless Apple needs a new ad agency along with a new CEO- and judging by iOS 7 a new design chief. Yep, it’s time to send Jony back to the UK.
let’s send you back to your ape ancestry instead.
Rush is absolutely correct on his opinion about this survey. I find nothing wrong with this ad. I love it. Why anyone would buy a Samsung phone is beyond me. Everything about it is copied from Apple. Once Apple breaks away from them completely Samsung phone will be history. They lack ideas!
“I can think of any number of people currently doing radio that could destroy his bullshit in a live moderated debate …”
Like Air America?
Dead as a highway skunk. Dream on Darwin Devolved.
No one plays fair. Politicians, lobby groups, Samsung, Google, me, you? Apple plays by the rules and they excel! Tax evasion, no. E-book monopoly, no. Environmental harm, no. So, why all the hate? Samsung knows that they can’t compete directly with Apple. There is no shame in an honest admission that Apple is better but noooo. They have to be the snakes that they are and slime ads, try to sue, abuse FRAND, copy Apple and claim its theirs.
This is why I boycott Samsung, I will not buy or recommend them to anybody. Same goes to Google. I will not use their apps, their search engine, I block their spyware (Google analytics). I will recommend an HTC product because honestly, they make really good phones and though they did infringe on patents, they owed up to it.
Apple makes great things for us people and they revolutionize things for us. Profiting from this is the result of making people happy. Samsung makes things for profit first and they don’t compete. They abuse the system that creates sustains an environment for innovation and this is how they hurt Apple. Samsung creates an environment where everyone can copy everyone else.