School district allows handful of students to pick Dell Latitude 10 over Apple iPad as official tablet

“Recently, several school districts decided to take the plunge and institute a 1-to-1 distribution of tablets,” Jen Bosier reports for Forbes. “You might be thinking education’s old buddy, Apple, came out ahead, but you’d be wrong. This year, Dell Latitude 10 tablet, which runs on Windows 8, was the clear winner.”

“How was this decision made? Well, in the case of Clear Creek Independent School District, CTO Kevin Schwartz said the best way was to put the tablets in the hands of students,” Bosier reports. “Several students were asked to handle a variety of tablets and judge them on a number of factors. The catch was that none of the students were briefed on how to use the tablets before entering the room. Schwartz said they wanted to see which tablet would have the easiest learning curve.”

Bosier reports, “Of all the tablets offered, the students preferred the Latitude 10 because of its ease of use and accessibility. Additionally, students specifically noted they felt the Latitude 10 would best prepare them for college and the work force.”

“Clear Creek is set to distribute 30,000 tablets once the school year starts,” Bosier reports. “With endorsements like this and a surprisingly low price point, the Latitude 10 could be looking at a handy sales boom come August. Right now, depending on model and options, the Latitude 10 is priced between $579 and $849.”

Full piece here.

MacDailyNews Take: There is so much wrong with this, from Bosier’s piece sounding like a Dell press release to a clueless CTO to a handful of kids being allowed to choose something that they most certainly will not ever even see when they enter the workforce (unless they’ll be working at some tech history museum deep within in the dead-end tech wing) that we’re not even going to bother beyond a simple “Stupid is as stupid does.”

Our sympathies to the students and teachers of Clear Creek Independent School District League City in eastern Texas.

[Thanks to MacDailyNews Reader “Ian” for the heads up.]

Related articles:
Los Angeles schools $30 million iPad deal; LAUSD board voted unanimously for Apple because iPad rated the best – June 21, 2013
Over 92% of Maine educators choose Apple MacBooks, iPads over HP laptops – June 19, 2013
Apple broke its own education market sales records in 2012 – January 7, 2013
Student math scores jump 20% with Apple iPad; transforms classroom education – January 20, 2012
Apple to offer 10-pack education pricing for ‘iPad mini’ – October 22, 2012
Apple sees schools increasing tablet dominance with iPad in class as ‘iPad mini’ looms – October 22, 2012
Some Aussie schools require all students to own Apple iPads – October 12, 2012
Analyst expects September launch of Apple’s ‘iPad mini’ to boost education sales – June 5, 2012
Illinois elementary school buys 650 iPads for students, 70 MacBook Airs for teachers – June 26, 2012
San Diego Unified School District buys 26,000 Apple iPads; one of the largest K-12 iPad deployments in U.S. – June 26, 2012
Archbishop Mitty High School in San Jose, California to get 1,800 Apple iPads (with video) – March 4, 2012
Apple offering discounted iPad 10-packs for education – March 22, 2010
Madison, Wisconsin schools buy 1,400 Apple iPads – using Microsoft’s money – January 28, 2012
Colorado school goes all-Apple; iPads in classrooms spur student engagement to new heights – January 24, 2012
Student math scores jump 20% with Apple iPad; transforms classroom education – January 20, 2012
Apple reinvents textbooks with iBooks 2 for iPad – January 19, 2012
Schools expect iPads to outnumber personal computers in next five years – October 31, 2011
OSU study finds Apple’s powerful iPad decreases expenses, increases productivity – May 3, 2011
Top 50 Apple iPad rollouts in enterprise and education – June 14, 2011
Growing number of U.S. schools embrace Apple’s revolutionary iPad as learning tool – January 4, 2011
Rising generation of iKids slipping Apple iPads instead of books into school backpacks – December 14, 2010
Steve Jobs met Obama to talk education, energy, job creation – October 22, 2010
Apple’s revolutionary iPad dramatically helps Illinois autistic students – October 15, 2010
University of Leeds gives medical students textbooks on Apple iPhones – September 29, 2010
N.J. schools explore using Apple iPads as teaching devices – September 22, 2010
Students in four California school districts trade textbooks for Apple iPads – September 09, 2010
Scottish school becomes first ‘iSchool’ where Apple’s revolutionary iPad replaces pencil and paper – August 31, 2010
Back to school personal computer sales slow except for Apple’s Mac – August 11, 2010
Incoming UC Irvine medical students to receive Apple iPads – August 06, 2010
New Hampshire school giving Apple iPads to incoming freshmen – June 15, 2010
iPad takes off as flight school teaching tool – May 12, 2010
California’s Monte Vista Christian School first to use Apple iPads in classroom – April 21, 2010
Seton Hill University to give new Apple MacBooks and iPads to every full-time student in fall 2010 – March 30, 2010
Kodiak Alaska school district to bid on upgrading to Apple MacBooks, iPads – March 24, 2010
Apple offering discounted iPad 10-packs for education – March 22, 2010
KeyBookshop has over 18,000 educational e-books ready and waiting for Apple’s iPad – March 16, 2010
Tupelo, Mississippi schools get 5,000 Apple MacBooks – October 29, 2009
Greater Atlanta Christian Schools to equip 1,200 students with new Apple MacBooks – October 29, 2009
Maine expands Apple MacBook program to high schools; 71,000 MacBook order is largest of its kind – June 30, 2009


  1. I would think that the majority should be straight across the board (school wise) the school should dictate media factor the students should use. I was handed books that was the standard and we didn’t have a choice. It was do that everyone was on the same page with the same books . What are the other schools using?

    1. You can all bury your heads in the sand, but the fact remains that the majority of students chose the Dell, and that should be worrisome.

      Still, I’d like to see the questionnaire that the students evaluated the two options by, and would like to know who created it.

      1. Well, the majority of “several students” to be accurate. I’d like to know the students’ names, but never will coz either:
        A) don’t exist
        B) would get the Texas kicked out of them in the bathroom

    1. “It will prepare us for the workforce”

      You just know that phrase came right out of the “Dell Sales Best Things to Say to High School Dropout Kids” Manuel.

      1. I know! Damn Texas will let anybody in, -Apple_to_build_Macs_in_low_tax_Texas

        That is to take advantage of the cheap labour from all those current ex-students unable to get a job anywhere else but a production line!

      2. I think Texas is great for low taxes and good for Apple.

        Not as much for the school district methods.

        That said, great state to those trashing it that never lived there.

  2. The school district wanted to buy “made in Texas” and keep the parents who work for Dell employed and the IT department occupied.

    The formerly non-existent IT departments in many school districts ended up being the highest annual budget once they switched from Macs back in the day (with an occasional Mac contractor for many school districts at the same time), to PCs – and developed an ever-increasing IT budget and established “kingdoms” within public school districts that know how to play politics.

    Get “buy in” by kids that are given a choice of tablets or books. Do it “for the kids”.

    I bet most of those kids already have access to iPads at home.

    There will probably be a run-up in supplies for screen cleaners to reduce the finger oil, etc.

  3. The point at which I stopped giving the benefit of the doubt was when it quoted the kids saying the Dell would better prepare them for the job market. What kid says that? And what would a kid know about the job market anyway? I think these were heavily subsidized and the kids were somehow conned into going along with Dell’s PR script.

  4. “Several” students.

    Wouldn’t anyone have said “hundreds” or even “several dozen” or THE ACTUAL NUMBER OR PERCENTAGE if they felt they could get away with it?

    That, combined with Texanianism, suggests some kind of set-up.

Reader Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.