“Microsoft [yesterday] announced a new program that will see schools around the world able to purchase the company’s Surface RT tablet hybrid in bulk at a reduced per-unit rate,” Alex Wilhelm reports for TNW.
“Only the 32 gigabyte, Windows RT-based model is part of the program,” Wilhelm reports. “Here are the prices schools will be offered: Surface RT (32GB) – $199 USD (Estimated Retail Price is $499); Surface RT (32GB) with Touch Keyboard Cover – $249 USD (Estimated Retail Price is $599); Surface RT (32GB) with Type Keyboard Cover – $289 USD (Estimated Retail Price is $629).”
MacDailyNews Take: Garbage with a Kickstand! Now up to 60% off! While supplies last! Click!!!
Wilhelm reports, “This, as you surely have noticed, is not the first time that Microsoft has in recent months enacted a steep price decline on its Surface line of devices. At TechEd North America, and Europe, the company sold heavily discounted first generation Surface hardware. And the company announced a 10,000 unit giveaway to teachers at an educational technology conference. The company quite obviously has stock on hand to distribute.”
Read more in the full article here.
MacDailyNews Take: Get yer Zunes while they last!
[Thanks to MacDailyNews Reader “Jonathan M.” for the heads up.]
Microsoft gives away 10,000 Surface RT tablets at education conference – June 17, 2013
Microsoft’s Surface tablets said to fall far short of predictions – March 15, 2013
Analyst: Microsoft’s Surface RT on track to join Zune and Kin in the great consumer electronics discount rack in the sky – March 13, 2013
Microsoft’s ‘Surface Pro’ tablet slammed by negative reviews – February 7, 2013
9 out of 10 businesses support Apple iPhones and iPads – February 6, 2013
Apple’s iPad dominates tablets with 81% Web usage share; Amazon Kindle Fire distant 2nd with 7.7% – February 6, 2013
The Verge reviews Microsoft’s Surface Pro: Too big, too fat, frustratingly poor battery life; it just feels limiting – February 6, 2013
Microsoft’s Windows RT: Circling the bowl – February 5, 2013
Windows 8 bloat: Microsoft’s 64GB Surface Pro will offer users only 23GB of available storage space – January 29, 2013
Microsoft doesn’t reveal Surface sales, and probably never will – January 24, 2013
Microsoft blames PC makers for Windows 8 flop – January 24, 2013
Fujitsu President: Weak demand for Microsoft’s Windows 8 killing PC Sales – December 28, 2012
Philip Greenspun: Microsoft’s Windows 8 is a Christmas gift for someone you hate – December 7, 2012
MKM Partners cuts Microsoft price target, estimates on lower than expected Surface, Windows 8 sales – December 5, 2012
Why Microsoft’s Surface tablet is doomed – December 5, 2012
App developers shun Microsoft’s Surface tablet – December 4, 2012
Microsoft Surface Pro to offer only half the battery life of Apple’s latest iPad with Retina display – November 30, 2012
Microsoft’s Surface Pro iPad killer to start at $899 – November 29, 2012
Microsoft’s Surface tablet flops, orders reportedly cut in half – November 29, 2012
TechCrunch’s Siegler reviews Microsoft Surface RT: ‘It’s time for a drop test – right into the garbage can’ – November 19, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
Blood banks around the country get ready for a future cohort of anaemic kids leaving educational establishments courtesy of M$ 🙂
M$. The Technology vampire!!!
The LAUSD just told Microsoft “You can’t fool us twice!” and bought $30 million dollars worth of iPads for all the kids.
Residential real estate search websites should now have a check mark option for “Educational system doesn’t use Surface” filtering because you don’t want to live in an area full of crying angry children.
LIke I said the other day: STILL too expensive.
It’s still a good idea for Microsoft, as it’s a way to clear inventory ahead of a refresh of its product line, spinning the program as charitable support for a noble institution.
They may also harbour the delusion that use of these devices by children will create a halo effect, but with no ecosystem I can’t see it.
If I were them I’d clear channel and scrap the refresh, retreat to enterprise ground where I’m strong, and entrench there.
And after the refresh they will realize they can keep the same discount because they didn’t loss any money. Future headline “No school known to purchase discounted Surface RT”.
For an M$ product? FREE is too expensive.
Good idea! If your school provides you with a tablet, you KNOW it’s uncool. Kids want a Pad that teachers don’t make them use.
Schools will give Surface tablets to kids as punishment for scholastic failure. This should keep the ruffians committed to hard work and study.
Or they’ll use them to bash each other over the heads. Just a different click sound.
Microsoft – unloading failed, unwanted and unsellable devices at a school near you!
I always wanted a Microsoft Surface tablet for a project but I couldn’t afford it, Now thanks to microsoft I can, I will buy one and extract the battery and the screen for my automated toilet paper dispenser… I hope it doesn’t crash during a crucial moment :/
Wow. This is rising to the level of a Kin disaster.
Throwing a wrench into educational systems with junk like this should be banned. Kids and teachers will wind up getting frustrated with maniacal software, schools will be loosing money on expensive licenses requirements and such.
Instead of focusing on advancing education MS, is flooding the market and the schools with junk.
MS, from the makers of free concert tickets, “Please use our junk!”
Yeah are there even any quality educational apps for the Surface RT available? Tons on the iPad. Tough decision.
It’s a good lesson… tolerance, patience and anger management skills should be learned in school.
And massive disappointment. The sooner they get used to that, the sooner they can join the ranks of the rest of us, and everybody else on the bloody planet.
How pathetic. I don’t know what Microsoft is thinking. Do they really think that by giving away or highly discounting their product is good press? If anything, it highlights a failed product and a company desperate to move product. Ballmer ‘s ineptitude and total lack of vision is embarrassing. Microsoft is in dire need of someone with vision and an innovative edge. There isn’t anyone like that in their executive management team that I can see that can offer that. Apple has Cook and Ives, two men internationally know for being innovative leaders on the world stage. Microsoft has Ballmer, a man known for acting like a bafoon, throwing chairs, losing his temper in public, and making a total ass of himself. I’m just amazed this guy is still in charge. It’s obvious his lack of vision and leadership is destroying Microsoft, yet he still hasn’t been ousted. I don’t get it, how is that possible?
Don’t forget, Ballmer has sought to solidify his position and authority through management purges and threats of massive restructuring.
The corporate structure, with its working groups, personnel practices, silos and the rest prevent any serious opposition from arising, and with Ballmer’s college buddy Bill gates controlling votes in the Board of Directors, it seems assured that Microsoft’s “vision” will continue to lead them down the road to irrelevance.
Our school just put an order in for 150 iPads – darn…
Pathetic to actually sell Surface tablets to schools even at a discount as they won’t be supported at all and will no doubt go the way of the Zune.
Talk about bad PR down the road. This sounds like the death knell for hardware tablets from Microsoft.
It really does, and it exposes Microsoft’s crass sales-centric thinking: abandon failed products with little fanfare, and count on consumer forgetfulness and apathy to nullify any bad PR down the road. Should that fail to sufficiently quiet dissent, announce a New Product to siphon off any residual negativity. The press these days are readily played.
So I guess the catholic school girls dancing like Zulu tribesmen on the African plains didn’t create the sales they wanted? I guess that demographic was too poor to buy it and the demographic that could knew better and didn’t care for the low character advertising dancers. As we all know dancing and pointing your device at the sky means its an incredible divice! :/
It did excite a few pervs, though.
I hope for the children’s sake that school boards see this for what it is.
Sell them at about $100 and they can steal some potential Android tablet buyers.
Selling something below cost from a company that can afford it is called price dumping, and it’s illegal. But only if there’s a government in charge that does anything about it.
Game consoles have always been sold at below cost. It is called loss leaders. Amazon does the same with their Kindles.