Vertu COO: Apple investigated sapphire crystal displays, but found them infeasible at this time

“Back in March, an MIT report suggested that Apple and other smartphone manufacturers could potentially switch to sapphire crystal displays rather than the standard Gorilla Glass displays currently in use,” Juli Clover reports for MacRumors.

“As it turns out, Apple has already experimented with sapphire screens,” Clover reports. “In an interview with Swiss news site Tages-Anzeiger, Vertu COO Perry Oosting revealed that Apple investigated the possibility of a sapphire display… [but] according to Oosting, Apple ultimately shelved the sapphire project because the material is unsuitable for production in the numbers that Apple requires at the current point in time.”

Read more in the full article here.

Related articles:
Corning’s Gorilla Glass vs. sapphire for mobile touch displays – May 28, 2013
Corning launches Lotus XT Glass; prime candidate for future Apple iOS devices – May 17, 2013
Apple ‘iPhone 5S’ to feature sapphire crystal capacitive touch Home button with fingerprint sensor, says source – May 14, 2013
Apple’s next iPhone screen could be made of Sapphire – May 2, 2013


  1. If you think that’s interesting, wait until you hear about the Microsoft store ,within the Best Buy stores, plan. Why doesn’t Ballmer just burn money in front of the Microsoft headquarters? Well, I guess that wouldn’t be as much fun to watch. I can’t wait for this. I haven’t been in a Best Buy store a long time but this will get me in. I can’t wait to see what this looks like. Oh boy!

  2. Choosing a material is difficult. There is often one characteristic that sound P&S great but the other aspects of the material may not suffice. Diamond is the hardest material but we have yet to find diamond coatings on our iPhone screens. Probably cracks to easily or doesn’t adhere to the underlying material.

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