“Before we know it, Apple could begin to regain market share in the smartphone market — at least that’s what a recent study from Yankee Group asserts,” Daniel Sparks reports for The Motley Fool.
“The premise is simple: When Google Android ownership peaks, the iPhone’s 91% retention rate versus Android’s 76% rate will drive iOS market share gains,” Sparks reports. “Retention matters, Yankee Group argues. Yet, oddly, Apple’s unparalleled customer loyalty has gone largely unnoticed in most market-share forecasts. It’s something that should be closely considered in any sales projections.”
Sparks reports, “According to this forecast, iOS will surpass Android in U.S. market share by 2015. Even more shocking, iOS is predicted to have 42% market share compared with Android’s 34% by 2017… Here’s another fact from the study to chew on: ’18 percent of Android owners intend to switch to Apple with their next smartphone.'”
Read more in the full article here.
MacDailyNews Take: All while Apple maintains their dominant share of the smartphone market’s profits, too!
Think of the Apple and Android ecosystems as two buckets of water. New smartphone buyers — mostly upgrading feature phone owners — fall like rain into the two big buckets about equally, with a smaller number falling into Windows Phone and BlackBerry buckets. However, the Android bucket leaks badly, losing about one in five of all the owners put into it. The Apple bucket leaks only about 7 percent of its contents, so it retains more of the customers that fall into it. The Apple bucket will fill up faster and higher than the Android one, regardless of the fact that the Apple bucket may have had fewer owners in it to begin with. – Yankee Group VP Carl Howe
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Yankee Group: Apple continues to eat Samsung’s lunch; customer loyalty will drive iPhone ownership past Android’s peak – April 26, 2013
Apple’s iPhone user gains again out-pace Android in the U.S. – April 5, 2013
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Analyst: Apple iPhone 5 got over 5X times as many tweets as Samsung’s lackluster Galaxy S4 – March 27, 2013
Yankee Group: Apple to gain additional U.S. smartphone share over Samsung in 2013 – March 20, 2013
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Android’s Web share down 13% since November; Apple’s iOS now over 60% – February 1, 2013
IDC: Apple dominates worldwide tablet market with 43.6% unit share – January 31, 2013
The Android engagement paradox – November 26, 2012
People buy more Android phone units and do less with them vs. Apple’s revolutionary iPhone – November 14, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
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