“Over its launch weekend, ten days ago, the new Samsung flagship smartphone, the S4, was boosted by almost 230,000 tweets,” Haydn Shaughnessy reports for Forbes. “That sounds impressive. 230K tweets in 4 days! Samsung looks good in social media.”
“In total those 230,000 tweets could have influenced about 32 million people. Sounds impressive but wait! Apple’s iPhone was tweeted about 2.9 million times over the same period,” Shaughnessy reports. “And there was no launch around the iPhone. Conclusion: On social media the iPhone is beating the S4 up.”
Shaughnessy reports, “What’s more it looks as though a portion of the activity around the Samsung S4 came from fake accounts, running scripts. They tend to tweet out pro-Samsung messages all day long… The iPhone’s long weekend of Twitter support, potentially, could have been seen by over 180 million people, nearly six times as many as the S4.”
Read more in the full article here.
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