Microsoft is attempting to sell Nokia Windows Phones by blasting Apple iPhone users and Fragmandroid settlers in a new television ad slated for U.S. and Canadian network and cable broadcasts.
In the ad, a wedding is taking place when a fight breaks out between well-heeled Apple iPhone users on one side and poorly-dressed Fragmandroid settlers on the other.
“Aren’t you a little young to have an iPhone,” asks an unkempt Fragmandroid settler who’s at least as old as the woman to whom he poses his supposedly cutting question. He looks to be waiting for yet another stab at an antivirus app to download to his ugly, plastic iPhone wannabe, but we couldn’t be sure as we were far too distracted by the size of the knot in his circa 1973 necktie. You just know the guy is recording episodes of Hee Haw on his VHS machine back home as all of this goes down.
MacDailyNews Take: Mildly humorous in spots, yet largely ineffective.
Translation for any stray Fragmandroid settlers who might mosey on by: Ain’t gonna work, Micronokia. Y’all’s time done passed.
[Attribution: AllThingsD. Thanks to MacDailyNews Reader “Brawndo Drinker” for the heads up.]
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I read all your comments before watching the ad and was expecting to be more entertained. I think the advertising agency either solicited Microsoft’s thoughts on what is currently on the mind of the consumer or they pitched this ad knowing the technorati at Microsoft would believe this “fight” is what’s on the mind of most consumers.
Contrast that focus with “Photos every day” and you might agree with me that Apple’s entire approach is more effective with the real audience.
One thing for sure; it’s got a 4.3″ screen size which is way better than the 4″ iPhone 5.
I’m sure anonymous coward ‘Mike’ would be willing to share some lithium with you if you ask nicely.
What I see from the stormy ad is that most of the attendees use iphone and android phones, whereas only two of them, the waiter and waitress, use Nokia Door phone. What do you think?
Saw the ad the other night. Stupidity and violence for the sake of selling a POS phone. All I can say is:
Spend Microsoft! Spend SPEND SPEND!
Oh and: Embarrassing for Engadget. Tsk tsk.