“Samsung’s Radio City Music Hall launch of its Galaxy S IV smartphone made good headlines, but consumer buying data shows that at the checkout counter, Apple continues to eat Samsung’s lunch, while Android smartphones are losing one out of every six customers to other manufacturers,” Carl Howe reports for Yankee Group.” These trends will drive Apple ownership well past Android ownership by 2015 and will reinforce Apple’s dominance in tablets as well.”
“Despite press excitement about Samsung, Apple continues to gain share against all Android devices,” Howe reports. “While Samsung may have garnered huge press attention from its Galaxy S IV announcement, consumer intent to buy Samsung phones is less than half that of iPhones in the U.S. In fact, iPhone intent to buy is statistically tied with the intent to buy all Android phones combined.”
Howe reports, “High ecosystem loyalty and feature phone upgraders will drive Apple’s ownership past Android’s peak. While buying intent for new customers to both Apple’s and Android’s ecosystem is about the same, platform loyalty is not. Only 9 percent of Apple owners plan to switch to another platform with their next phone purchase, while 24 percent of Android owners plan to defect from the Android platform. The fact that 18 percent of Android owners intend to switch to Apple with their next.”
Full article for Yankee Group clients here.
MacDailyNews Take: When Carl Howe speaks about Apple, smart people listen.
This is a long race, not a thermonuclear flash, but eventually the cream rises above the derivative, cobbled-together, insecure, stolen product.
YKBAID.
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