“As Yahoo Inc. prepares to report first-quarter earnings next week, CEO Marissa Mayer is riding a wave of investor enthusiasm following signs of business improvement, a string of small acquisitions and reports of partnership talks with Apple Inc.,” Benjamin Pimentel reports for MarketWatch.
“In fact, that investor enthusiasm has propelled Yahoo’s YHOO +1.76% shares to a level not seen since a blown merger battle with Microsoft Corp. sparked a massive selloff that has taken the stock nearly five years to recover from,” Pimentel reports. “Yahoo shares were trading up 1.8% at $24.25 by early Wednesday afternoon. That was after The Wall Street Journal and Bloomberg both reported that Mayer was in talks with Eddie Cue of Apple Inc. over a possible expanded role for Yahoo’s services and apps on Apple’s iPhone and iPad devices.”
Pimentel reports, “Since Mayer was named CEO on July 16, 2012, the stock has rallied by more than 55%, as the once pioneering Web portal seeks to regain its prominent position in a new landscape dominated by mobile Internet devices.”
Read more in the full article here.
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