Yahoo rebounds as CEO Marissa Mayer leads mobile push

“As Yahoo Inc. prepares to report first-quarter earnings next week, CEO Marissa Mayer is riding a wave of investor enthusiasm following signs of business improvement, a string of small acquisitions and reports of partnership talks with Apple Inc.,” Benjamin Pimentel reports for MarketWatch.

“In fact, that investor enthusiasm has propelled Yahoo’s YHOO +1.76% shares to a level not seen since a blown merger battle with Microsoft Corp. sparked a massive selloff that has taken the stock nearly five years to recover from,” Pimentel reports. “Yahoo shares were trading up 1.8% at $24.25 by early Wednesday afternoon. That was after The Wall Street Journal and Bloomberg both reported that Mayer was in talks with Eddie Cue of Apple Inc. over a possible expanded role for Yahoo’s services and apps on Apple’s iPhone and iPad devices.”

Yahoo CEO Marissa Mayer<br>(photo by Brigitte Lacombe)
Yahoo CEO Marissa Mayer
(photo by Brigitte Lacombe)
Pimentel reports, “Since Mayer was named CEO on July 16, 2012, the stock has rallied by more than 55%, as the once pioneering Web portal seeks to regain its prominent position in a new landscape dominated by mobile Internet devices.”

Read more in the full article here.

Related articles:
Apple, Yahoo discuss deeper iOS integration, sources say – April 9, 2013
5 things we learned from Yahoo CEO Marissa Mayer’s tweet from Apple Store Fifth Avenue last night – December 19, 2012
Yahoo CEO Marissa Mayer announces major overhaul of Yahoo’s popular email service – December 11, 2012
Why does Yahoo CEO Marissa Mayer consider Apple’s Siri the perfect search engine? – October 19, 2012
Yahoo CEO Marissa Mayer chooses Apple iPhones over Android phones for all 10,000+ employees – August 21, 2012
5 things Yahoo CEO Marissa Mayer can learn from Steve Jobs – July 20, 2012
Marissa Mayer to get close to $60 million (and maybe more) as Yahoo CEO – July 19, 2012
New Yahoo CEO Marissa Mayer was secret iPhone user at Google – July 18, 2012
Marissa Mayer leaves Google to become Yahoo CEO – July 16, 2012


  1. Google search? What’s that? I don’t use search very often but when I do I use Yahoo. Never use Google search. Maybe there’s something better out there then Yahoo? But I don’t want any part of Google search.

    1. I read this morning that Yahoo search results come from Microsoft’s Bing. It is doubtful that doing business with Microsoft is any better than doing business with Google.

    2. Yahoo! Search and Bing now share the same search engine/data, with only minor differences.

      As for “never having used Google search”, I find hat _very_ hard to believe. If that is indeed the case, I envy you. I’ve been in a job enviroment where the head honcho thinks Google is the only way to go, despite my attempts to educate otherwise. I’m glad I’m breaking free of that cancerous thinking.

  2. I don’t know…my default search engine is still Google on my iPhone, iPad & Mac…due to I think force of habit more than anything else. I have been using Google search now since the dawn of time and I can’t think of anything else.

    But I think Google is showing increasing bias by serving up Android related search results if you type in a search term for an app, unless you append the word ‘iOS’ behind it. I mean I’m using my iPhone to search for an app and Google thinks I’m looking for an Android app. Either their search algorithms are screwy or they’ve built in bias in the results.

    I think Yahoo still serves junk results, but it’s getting better. If Google keeps serving me biased Android junk, I’ll think seriously about switching to Yahoo.

    1. you have a choice – right – you know you can pick ‘bing’, ‘yahoo’, ‘google’ or ‘duck-go-duck’ something…

      i want nothing to do with google and purposely chose yahoo.

      1. Yeah, but Google is kind of ingrained in my mind. You get used to how they display their search results and you pretty much know that they’ll serve you what you want most of the time. I’ve been using Google search since forever and I’ve kind of bonded with them.

        I’ve got to get my brain used to not receiving the Google crack.

        1. So the Fat Boy has ‘bonded with Google’ …

          Then why insult us with your less-than-basic knowledge of Apple (just using the fairer platform for 2 years or so?).

          Man, you’re revolting, fat and slimy. We know who you are.

      1. The couple of times I’ve used Yahoo search it didn’t give me what I want or was looking for. Admittedly that was before Marissa. That tainted my view of Yahoo.

        Google’s search results relevance is/was higher than Yahoo’s. Now, I’m not so sure any more. Google’s results seem to be skewed towards paid advertisers.

        I need to lay down the Google crack pipe.

            1. Arnold, DDG uses yahoo as its search engine. It does its own filtering which improves the results displayed. Not a criticism of DDG, just saying.

        1. I’m with you on this one. Yahoo search just hasn’t been as good as Google. Neither is Bing. Duckduckgo is okay, but still not as good as google. Plus you can’t select duckduckgo as the default in iOS either.

          It would be awesome to see apple make some search improvements/changes in next version of iOS.

  3. It makes a lot of sense for Apple and Yahoo to collaborate together more going forward. Apple could sever some more ties with Google down the road and put them in the hurt box if all iOS devices were flipped over to used Yahoo search. I’ll bet most folks wouldn’t know even notice or care-as long as it worked at least as good as google. Yahoo has been struggling for so long I’m sure Marissa is looking for a good strategic partner like apple to help make Yahoo relevant again.

  4. Ironically, I just made Yahoo my default search engine on my Mac. This is because of the Google Doodle on Easter Sunday that chose to recognize the birthday of Victor Chavez.

    1. Why would you possibly care what google choose to use for a doodle on Easter? I honestly don’t see what the commotion is about. Then again I’m not religious so Easter is just another day of the week as far as I’m concerned.

  5. Soooo, is the goal to show the picture of bouncy Marissa on her ball at least 2/day? Don’t really have a problem with it… but, once people learn to expect it, talk about click-bait!!

      1. Until you recall its importance in the story of human intelligence (recounted in Genesis), and in the story of celestial mechanics (Isaac Newton’s apple/moon analogy)

  6. I had used Yahoo as my home page for years and avoided using Google for anything, not beliving their ‘do no evil’ claim. However a couple of months ago Yahoo changed their main page and I hate it and so have change to another news site. If they were to return the old format, I’d return in a minute.

  7. Yahoo!’s contract with Microsoft to use Bing to power Yahoo’s search has years to go on it. That happened prior to Marissa. I believe that Marissa does want to get out of the contract at some point and possibly go back to Yahoo running its own search engine. I would personally like to see that.

    On another note, I believe none of us would complain one bit if Marissa ended up in a very high ranking position at Apple sometime in the future.

    1. I see a merger in the next four years. For now, Marissa’s getting the Yahoo house in order, forging alliances, picking up help along the way, leveraging her inside knowledge of Google operations to sidestep bear traps and red herrings. Next phase, ramping up Apple collaboration even more, and finally, through 3-way negotiations, setting up a satrapy with Microsoft, the only logical third state to help fend off the Ad Vandals, Visigoths, and Huns.

      1. She’d do good to create a solid independent and significant new Yahoo, that commits meanigfully to special alliance with Apple, kinda like that which could have been with Google had the mole not abused the confidence.

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