“The results of Piper Jaffray’s 25th bi-annual teen survey came in Tuesday afternoon,” Philip Elmer-DeWitt reports for Fortune.
“Once again, it showed Apple (AAPL) to be the most desired brand among American teenagers who care about things like smartphones and tablets,” P.E.D. reports. “59% of teens say they are likely to buy an iOS device (unchanged from fall) and 21% are likely to buy an Android device (was 20%). Among high-income families, the iOS preference rises to 70%.”
P.E.D. reports, “62% of teens plan on making an iPhone their next mobile device (flat vs. fall 2012). 23% expect to buy an Android phone, up from from 22% last fall. 17% of teens plan on buying a tablet in the next 6 months (vs. 20% Fall 2012) [and] 68% plan to buy an iPad (54% full size/14% iPad mini).”
Read more in the full article here.
MacDailyNews Take: YKBAID.