Apple design teams get cozier as Jony Ive pushes toward a more ‘flat design’ that is starker, simpler

“Last October Apple Inc. announced a management shake-up designed to increase collaboration across its different divisions. Sure enough, some walls have come down, though many others remain,” Jessica E. Lessin reports for The Wall Street Journal. “One of the biggest areas of change has been design.”

“For years, even the esteemed designers of Apple’s mobile iOS operating system, were cut out of the loop on specifics related to new mobile devices their software would be running on, according to several people familiar with Apple’s process. Apple’s industrial design team, led by Jonathan Ive, tapped its own stealth group of software developers to help with prototypes,” Lessin reports. “That dynamic is changing, according to the people close to the company. The stealth software developers still exist. But now, Apple’s mobile software, or ‘human interface’ team, which has been led by executive Greg Christie, is being briefed about industrial prototypes earlier, these people said. The person described the change as ‘a thawing.'”

Lessin reports, “Ive, who is well-known for his sleek, iconic hardware designs, now sits in on the human interface team’s regular review sessions to vet new designs, these people said. Some suggested that in Apple’s next mobile operating system, Ive is pushing a more ‘flat design’ that is starker and simpler, according to developers who have spoken to Apple employees but didn’t have further details.”

Read more in the full article here.

MacDailyNews Take: Starker and simpler? Yes, yes, yes – more, please, er… less!

Less is more. – Mies van der Rohe via Robert Browning

Go, Jony, go!

Related articles:
Apple design, Jony Ive and the rise of skeuomorphobia – February 13, 2013
Jony Ive hasn’t been given too much power at Apple – because he’s always had it – February 5, 2013
How Jony Ive will make checking the weather on your iPhone a religious experience – November 2, 2012
Jony Ive’s minimalist design sensibilities likely to reshape the future of iOS, OS X – October 31, 2012
Now the real Jony Ive era begins at Apple Inc. – October 30, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012
Steve Jobs left design chief Jonathan Ive ‘more operational power’ than anyone else at Apple – October 21, 2011


  1. Ok, but don’t stop making what you have and expose the sales to “unavailable” or “not shipping at this time” like was done last October to December that screwed the sales and crushed the investor’s stock value.

    This screw up can never happen again! Steve Jobs would have fired people over what happened and was what triggered the exit from the PowerPC to Intel when IBM and Motorola could not supply the CPUs and delayed the iMac for about a month and a half after the MacWorld show that year.

    1. If you and others are going to bombastically whine about something, at least make it something original…. instead of this going on and on and on and on about the same thing.

      1. Great use of the word bombastically!

        I don’t see what al the brouhaha is all about, they screwed up but it’s fixed now and we will only find out if they’ve learnt their lesson when a new product is released.

        My advice; go out and take a walk, breath in the air brother.

    1. If the Mac OS is so boring to you, go use something bright and brash, like, say, Android.
      Oh, wait, as soon as Apple redesign iOS, Android will suddenly take on a flatter, sleeker appearance.
      In which case you’re screwed, son!

      1. @Rorschach: don’t be such a dickhead.

        SnowLeo had the best interface. I get the idea of making the interface monochrome so that the user concentrates on the content, but Macs are not just for content consumption. They are for content creation and colour is an important distinguishing characteristic that helps to quickly identify the tools – the depletion of color in Lion and ML is very counterproductive.

        Another problem is that the old philosophy of making the most often required functionality immediately accessible has been replaced by a more Windows-like approach. iPhoto 08 was good, the last two versions got progressivly worse (just ask my father, he still isn’t used to iPhoto 11 after over a year).

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