“Apple’s chief executive Tim Cook announced a new role for Jonathan Ive, the company’s senior vice president of industrial design: taking the lead in directing the design of the company’s software, too,” Daniel Eran Dilger reports for AppleInsider.

“This week, Cook announced that ‘Ive will provide leadership and direction for Human Interface (HI) across the company in addition to his role as the leader of Industrial Design. His incredible design aesthetic has been the driving force behind the look and feel of Apple’s products for more than a decade,'” Dilger writes. “That gives Ive and his design team a broader focus, one that has been widely interpreted to mean a replacement of various fiefdoms of design at Apple that haven’t always synched up well. The most obvious has been heavily ornamented user interface concepts created by Scott Forstall.”

Dilger writes, “Apple’s design future will also need to balance the extreme of sophisticated, minimalist, utilitarian design with the whimsical, rich and customizable options many users like. In that regard, Ive is more likely to favor Apple’s traditional route of leaning toward clean, expertly designed layouts, scaling back some of the flourish of Calendar and the oddball OS X Contacts. However, based on Ive’s own words about his design ethos, its likely he will want to do more than just ensure Apple has a unified design language across its software platforms. Ive’s desire to rethink products from their starting point would have to require a fresh perspective of things that have grown stale.”

Much more in the full article – recommended – here.

MacDailyNews Take: We can’t wait!

Related articles:
Now the real Jony Ive era begins at Apple Inc. – October 30, 2012
Tim Cook takes full control of Apple: John Browett and Scott Forstall out; Jony Ive, Bob Mansfield, Eddy Cue and Craig Federighi get expanded responsibilities – October 29, 2012