New CBS app streams full-episodes to Apple’s iPad, iPad mini, iPhone, and iPod touch

CBS Corporation today announced the launch of the new CBS App for iPhone, iPod touch, iPad, and iPad mini users, offering full-episode streaming of CBS programming from primetime, daytime and late night. The new app further extends the reach of the shows’ audience, providing more flexibility and opportunity for catch-up viewing and opens yet another monetization window for the Company’s industry-leading content.

The CBS App is available for immediate download from the App Store, and offers original and second-screen features for CBS’s popular shows such as NCIS, THE GOOD WIFE, CSI: CRIME SCENE INVESTIGATION, HOW I MET YOUR MOTHER, THE YOUNG AND THE RESTLESS and THE LATE SHOW WITH DAVID LETTERMAN, among many others. Daytime and late night programming will be available within 24 hours after initial airing, while most primetime programs will be available on the eighth day after broadcast.

CBS also announced it would introduce similar full-episode streaming apps for all major mobile and tablet platforms later this year, including Android and Windows 8.

“We have been methodically and strategically finding new ways to satiate the appetite for our content on new platforms, while tapping into the tremendous revenue provided by doing so,” said Leslie Moonves, President and CEO, CBS Corporation, in a statement. “Our announcement today achieves both of these objectives, while protecting our very healthy current ecosystem. In addition, by making our shows available on all the leading mobile devices out there, we are confident we will bring a whole new set of viewers to the CBS Television Network and build upon our standing as the #1 network in the business.”

“Our online viewers not only want to watch their favorite shows on multiple devices, they want deeper engagement with the programs they love,” said Jim Lanzone, President of CBS Interactive, in a statement. “The new CBS App gives them the best of both worlds, letting people watch CBS shows on the best screen available for them, with a host of extra features that give them a richer viewing experience whenever and wherever they tune in.”

The new CBS App will integrate the existing CBS Connect App experience by the start of the fall TV season. At that time, the CBS App will offer integrated social feeds, live events that allow fans to engage directly with talent, and second-screen experiences synched to the broadcast with additional content for select shows like CSI: CRIME SCENE INVESTIGATION, CRIMINAL MINDS, HAWAII FIVE-O and NCIS: LOS ANGELES.

Buick is the official launch partner for the new CBS App, bringing users CBS programming with reduced commercial interruption for the first several weeks after launch.

The new app further extends the CBS.com experience to viewers, where the website has led all other broadcast networks in terms of unique viewers for 51 consecutive months (comScore Video Metrix, February 2013).

The free CBS App is available via Apple’s iTunes App Store. More info and download link here.

Show and episode availability subject to change. Some shows available 24 hrs after first airing, others available 8 days after initial broadcast. Please note use of the app is limited to United States and its territories. Video is accessible via 3G, 4G, LTE, and WiFi networks. Data charges may apply.

Source: CBS Corporation

17 Comments

  1. Does the app block video out like HBO’s app does? It would be really nice to be able to watch on a big screen. Otherwise, it would be of limited use, for me anyway.

      1. Sadly, it is the only show I’d use the app for. You can’t even purchase episodes of Person of Interest off iTunes. Back to appointment television I guess.

  2. Lame. So first, no airplay setting. Second, best shows aren’t full episodes, just clips. Third, quality stinks. Fourth, garbage ads.

    The funny thing is that I’d actually buy Big Bang Theory if on iTunes. I guess they don’t want my money

  3. This clause, “Please note use of the app is limited to United States and its territories.” is the reason Apple is having such a difficult time with Apple TV and (perhaps) the TV set. The crazy tangle of licensing issues. CBS would of course love for people all over the world to use this App. But that knot can’t be untangled.

    1. You hit the nail on the head. You have no idea how many different agreements there are between content providers and users. Netflix, iTunes, Amazon Prime Video Hulu etc.. So many different contracts and agreements with the studios that the average person would never believe it. It’s mind-boggling. I don’t know who could ever get this all straightened out? Steve Jobs couldn’t so lots of luck for anyone else at Apple. As I’ve said before, the big studios out here don’t get nervous when Apple walks into the room. They just don’t. And I’ve done quite well with CBS stock in the last few months. Quite nice. Same goes for TWX.

  4. Still no full episodes of Big Bang Theory or Mike & Molly.
    Just video clips. No Better than the old TV.com app.
    These are the only two CBS prime time shows I watch!
    I am sooo tired of watching these in my office on the CBS website only on my iMac!
    What is CBS’s issues with streaming their programming over mobile devices???!!!
    I don’t understand why they are they only major network not on Hulu!
    The app has plenty of ads. They are running ads with the video clips!!!
    Total waste.

  5. Have ios7 on an older ipad. When trying to view CBS programs I get a message saying the internet connection is not fast enough to allow for video but the commercials works just fine.

    On my original ipad, which wasn’t upgraded but stuck on ios5, does not have this problem

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