Apple ‘iWatch’ beyond ‘experimentation phase,’ sources say

“Apple Inc. has a team of about 100 product designers working on a wristwatch-like device that may perform some of the tasks now handled by the iPhone and iPad, two people familiar with the company’s plans said,” Peter Burrows and Adam Satariano report for Bloomberg.

“The team, which has grown in the past year, includes managers, members of the marketing group, and software and hardware engineers who previously worked on the iPhone and iPad, said the people, who asked not to be named because the plans are private,” Burrows and Satariano report. ‘The team’s size suggests Apple is beyond the experimentation phase in its development, said the people.”

Burrows and Satariano report, “Apple’s James Foster, senior director of engineering, and Achim Pantfoerder, another manager, are part of the efforts to introduce a wristwatch-style computer, according to the people. Apple has worked on wearable devices for tracking fitness in the past and never brought them to market, said one of the people… Apple is right to invest in products such as watches, even if they don’t result in commercial products, said Josh Spencer, a fund manager at T. Rowe Price Group Inc. ‘There’s more people that would wear an Apple watch than would wear Google glasses,’ Spencer said.”

Read more in the full article here.

Related articles:
Features that would make Apple’s iWatch a killer product – February 12, 2013
7 reasons why Apple’s unannounced ‘iWatch’ won’t fly – February 12, 2013
Patent application reveals Apple secretly developing wearable computing platform – February 12, 2013
Morgan Stanley: Apple iWatch, iTV could generate additional $80 billion annually – February 12, 2013
With ‘iWatch,’ Apple could turn wearable devices into next big thing – February 12, 2013
Why Apple is working on ‘iWatch,’ not ‘iGlasses’ – February 11, 2013
WSJ: Apple testing ‘iWatch’ device – February 11, 2013
iWatch: Apple developing curved-glass smart watch, sources say – February 11, 2013
Tog: The iWatch will fill a gaping hole in the Apple ecosystem – February 7, 2013
Why Apple should hang-up on the iPhone, iWear is next – January 6, 2013
Analyst sees wearable computers from Apple as future replacement for iPhone – January 2, 2013
Apple and Intel secretly building Bluetooth smartwatch that connects to your iOS devices, say sources – December 27, 2012
Apple patent application details display-integrated cellular antennas – May 6, 2012
Apple patent app details next-gen microstrip cellular antenna for future MacBooks, iWatch and beyond – October 25, 2011

23 Comments

    1. Keep in mind that a very large number of Apple’s employees are retail employees. Another significant percentage are devoted entirely to customer service. Engineers are likely a pretty small percentage, at which point 100 is an awful lot. Now, they may not all be engineers on this team, as they’ll likely need QA people, as well, to figure out where the prototypes suck and need to be redesigned. But I’d still say 100 people on a team is a big number.

  1. Analyst expects Apple to sell 372 million unannounced iWatches in the March quarter.

    CNBC reports that analysts expect Apple to miss target of 372 million nonexistent iWatches in March quarter.

    AAPL tumbles 4% On news of missed expectations.

    1. Note: CNBC would push that 372 million number all morning, with Munster upping it to at least 500 million, before bringing on Ed Zabitsky, Alex Guano, Walter Piecyk, Chip Tawdry, Duggie KAss and Colon Gillis in the afternoon to report the expected miss.

  2. Samsung’s also got a team on standby ready to come up with their own watch, code named Xerox. They’ll have a product ready 6 months after Apple, to be declared an iWatch killer upon its debut because it’s slightly cheaper. Apple should have moved to address the developing smart watch market, says Bloomberg’s Betty Liu. Now they’re been left behind, they’re no longer the innovator. There’s a new, bigger and better Android smart watch on the market every other month. When the hell is Tim Cook going to release the iWatch mini to combat the growing onslaught?

    1. I’m sure Samsung will have a cheap knockoff ready in no time, but anyone that thinks Apple will release something as lame as a watch will miss the boat. If Apple releases a wearable computing device, it will be significantly more than a smart watch and it will have features that Android devices can’t do either due to software limitations or patent issues. Not to mention, the hardware will be quite inferior.

Add Your Feedback

This site uses Akismet to reduce spam. Learn how your comment data is processed.