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What’s – and who’s – next for Apple Retail Stores

“Apple has ousted its head of retail just in time for the holidays,” Laura Heller reports for Forbes. “John Browett is out as head of retail and Apple is once again on the hunt for someone lead this division.”

“Apple hired Browett to take over when Ron Johnson left to head JCPenney. The choice of Browett, who hailed from the UK’s Dixon’s, was odd to say the least,” Heller reports. “That’s like hiring someone from present day Best Buy to lead the the very company it’s been losing too. Apple is indisputably the most innovative retailer today with a model emulated the world over. Browett was ill suited to the job and Apple should be slapped for thinking otherwise.”

Heller reports, “It should also be cheered for cutting its losses and moving on, fast.”

Read more in the full article here.

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