“Size is a critical dimension for consumers to consider when buying a product with a display,” Jeff Yurek writes for dot color. “Will this TV fit on my wall? Would this tablet fit in my jacket pocket? How much picture am I getting?”
“To guage displays today, we take a diagonal measurement of a 16:9 rectangle. This leaves value on the table. Not just because consumers are notoriously bad at math, it fails to capture the full value of the increase,” Yurek writes. “This is especially relevant as consumers shop more online. Although size may be apparent in a brick and mortar showroom, it is not easily conveyed online.”
Yurek writes, “Apple’s Phil Schiller demonstrated this yesterday at the iPad mini announcement. The new iPad mini is only 0.9 inches or 12% bigger than a Nexus 7 on the diagonal, he says, but it is actually 35% larger by area. This is another example of display marketing efforts starting to move beyond PPI comparisons. Product and display marketers: let’s get real about the value we’re adding – whether it’s surface area or color. Let’s stop leaving value on the table.”
Read more in the full article here.
MacDailyNews Take: iPad mini vs. Google Nexus, which is more indicative to the average consumer of what’s being offered?
7.9″ (diagonal) vs. 7.0″ (diagonal) — or — 29.6 sq. in. vs. 21.9 sq. in.?
Obviously, it’s the latter. We hereby second the motion!
[Thanks to MacDailyNews Reader “Joey M.” for the heads up.]
