Apple’s important Mac flies in under the radar

“Amid the fanfare accompanying the noisy launch of the iPad mini this week, Apple Inc also took the wraps off new Mac computers,” Poornima Gupta reports for Reuters. “The facelift may help revitalize an important lineup that — while seeing growth tail off in the early part of 2012 — yields 14 percent of revenue and still racks up sales growth numbers that are the envy of a flagging PC world.”

“On Tuesday, Apple took the lid off a slimmed-down iMac and a 13-inch laptop with a vastly improved screen, setting the stage for a potential revival in sales even as Hewlett-Packard and Dell Inc struggle just to stay level,” Gupta reports. “Earlier this year, Apple had also launched an updated MacBook Air – a product analysts say spawned over 20 touch-enabled designs from rivals called “Ultrabooks,” which run Microsoft Corp’s upcoming Windows 8 software.”

“Apple remains No. 3 in U.S. market share behind HP and Dell. But the Mac’s premium pricing, at $1,000 and above, and its subsequent outsized margins mean a spike in revenue growth can give its bottom line a significant boost,” Gupta reports. “Sales outgrew the PC market, overall, by more than seven times over the 12 months to June, according to CEO Tim Cook, and has outpaced PC growth over the last six years. Apple reports fiscal fourth quarter results on Thursday. The company will likely have sold 5.1 million Macs in the October quarter, up just 5 percent, Piper Jaffray & Co analyst Gene Munster estimates.”

Read more in the full article here.


    1. Yes, I caught that too. 5% in this economic environment can not be defined as other than stellar performance. Besides, and this is the biggest point. Apple has never sold more Macs than in the present. So, accounting for population growth, they are still capturing Windows sufferers by droves. The Mac keeps eating away at a primordially Windows market. People that you would think would never buy a Mac are actually doing it. Windows 8 yet presents yet a renewed opportunity for Apple to get even more folks to jump the Windows ship.

    2. As would any other business. Do many have a figure like that? On a premium product? The UK itself would love such growth, along with most countries!

      Basically, I thought 5% was high right now.

    1. I’m waiting to see if the writers also speak of the furniture scratcher as being “premium priced” since it is the same price as an iPad.

      Also, are not all of these so called “ultra books” and soon to be stillborn laptop/tablet “hybrids” that no one wants (HP just announced that their “Envy X2” Windows 8 tablet-laptop thingamajig is going to be $900) also premium priced?

      It seems as if Apple just can’t get a break, no matter what they do when it comes to pricing.

    2. “Newsflash: Apple sells premium products at premium prices to premium customers”
      – by Steve Jack, regular contributor to the MacDailyNews Opinion section.

      Can’t blame mainstream writers using “premium pricing” when MDN’s own writers are.

    3. Agreed. First of all, the author makes it sound like there is no Mac below $1000. Secondly, ‘premium’ implies that a person is paying more than the item is worth. For quite a few years, Apple’s prices have been largely commensurate with the quality and value of their products.

  1. Listen my Apple brethren …all of the recent articles are analysts trying to get the stock price down so their institutional clients can pick u APPLE on the cheap …. They saw, as you did, the products released Tuesday. Get ready for the upswing to $750-$800.

  2. This naysaying is really good actually. 🙂 I was able to pick up 3 shares wednesday for $613. I would have liked to get more but timing is everything.

    LOL My adviser keeps telling me that Apple stock is too unstable for him to advise getting it. YEP. it has been upwardly unstable for 3-4 years… LOL. Unlike his pick that has remained TOTALLY stable for YEARS….

    OH well. Just wish I had more money to grab in this low.

    1. Finance advisers are the ones that get punters to buy in at the high rather than the low. They do not have you best interests at heart.
      My original investment of 16K in Apple back in 2006 is now worth $135. None of my other investments (mutual funds etc) have got close to that kind of growth.
      Would love to buy more but don’t have any spare cash.

  3. The way Apple is going with the desktop range, this may be my last upgrade.
    Just don’t get ‘ever thinner’ over feature sets.
    Used to have a MacPro, too big, expensive to run. Still got a 2009 MBP, that’ll be off to Ebay soon.
    Would have liked a new iMac, but Apple seem to always hobble the features, unless you want a 27″ bemoth on your desk.
    Looks like a decent non-Apple screen from NEC or Samsung plus a MacMini will suit my purposes.
    If Apple wants to be the “appliance’ company, fine I’m sure there are plenty of people who like that.

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