“Deutsche Bank’s Chris Whitmore in a note to clients issued Monday… [wrote that] as the tablet market grows from about 20 million in 2010 to roughly 195 million in 2014, Whitmore believes Apple is aiming squarely at an underserved price point between $250 and $350,” Philip Elmer-DeWitt reports for Fortune.
P.E.D. reports, “‘If Apple is able to price the iPad mini at ~$250, the product will be a barnburner; especially during this holiday season,’ he writes. ‘Apple is uniquely positioned (brand, ecosystem, developer support, etc) to capitalize on the next wave of tablet adoption and capture the lion’s share of industry profits. We believe the iPad mini will enable Apple to extend it competitive lead as Android remains fragmented, MSFT RT is not compatible with Windows 8 and PC OEMs haven’t put forth an iPad killer.'”
Read more in the full article here.
Analysts expect Apple to price ‘iPad mini’ at the top of its class: $299-$349 – October 22, 2012
Why Apple should price’ iPad mini’ at $199 – October 16, 2012