“Apple engineers love the ‘big reveal.’ When a surprising new product they have been toiling over in secrecy finally bursts into public view during an Apple keynote, they enjoy seeing the public reaction,” Jacqui Cheng reports for Ars Technica.
“But the public wants its products details early, and it gets them in the form of leaks, rumors, and grainy cell phone shots of dubious authenticity. To the engineers, this is a bit like children who insist of spoiling the fun of opening presents by shaking them, squeezing them, and finally guessing exactly what’s within,” Cheng reports. “Increasingly, though, leaked products are the reality even for the famously secretive Apple.”
Cheng reports, “Products have always leaked out of Apple… [but] leaks are now so plentiful that it’s hard to be too surprised when Apple shows us something new. But why? According to a handful of Apple employees who spoke to us on condition of anonymity, the leaks are simply a byproduct of globalization.”
Read more in the full article here.