Samsung runs print ad attacking Apple’s iPhone 5 in major U.S. newspapers

“Samsung is greeting the arrival of the iPhone 5 with an ad that will run [Sunday] in certain national and local newspapers (how modern),” Chris Matyszczyk reports for CNET.’

“Clearly, it’s been hastily put together, but its headline — ‘It doesn’t take a genius’ — rather prepares you for what follows,” Matyszczyk reports.

“Samsung’s biggest problem isn’t that its phone doesn’t have some fine rational attributes. It’s that the brand hasn’t captured hearts,” Matyszczyk writes. “There are no lists nor self-help books that can tell you how to do that. That does, sometimes, take a little genius.”

Samsung ad "It doesn't take a genius"

Read more in the full article here.

MacDailyNews Take: We love the smell of fear in the morning.

[Thanks to MacDailyNews Reader “Joe Architect” for the heads up.]

Related articles:
Apple shares hit record high as iPhone 5 fever sets in worldwide – September 14, 2012
Pre-orders sold out in one hour, Apple pushes iPhone 5 shipment dates out by two weeks – September 14, 2012
Piper Jaffray: Apple’s iPhone 5 is the ‘Rolex of smartphones’ in a sea of Timexes – September 14, 2012

140 Comments

        1. funny. siri is not even invented by apple. they just bought it. it’s not originally apple technology. this what apple does if they can’t invent. they just buy. what a shame. nowadays, they also bought tons of LTE patent as well because they don’t have technology to build. fuck off, apple & fanboys.

        2. Indeed, legitimate tech innovators like Google, OTOH, never buy/hoard up outside inventions like YouTube, AdMob, or Motorola MMI etc. and so on. Nevah. Does not happen. NOT in their DNA. Only Apple is the pretender. You Apple fans should all be ashamed for not reinventing wheels from scratch at every turn.

          “If you wish to make an apple pie from scratch, you must first invent the universe.” ― Carl Sagan, Cosmos.

        3. I’ve read a lot of stupid comments in MDN over the years, but this you really win the Triple Crown of STUPIDITY! Talk about someone with nothing but shit inside his skull instead of brains! WOW! You probably don’t have money to buy an iPhone, and instead of quitting your crack addiction and finding a job, you come here to fart at us! Crawl back into the gutter you came out of! Asshole!

        4. how nice of you to let us fanboys fuck off, at least we get laid, but you analy retentive asshole virgins believe that any manufacturer you are a fanboy of invents anything or does not also buy every technology they have?! then you’re plain ignorant or blind.

          everybody buys from everybody else. that’s capitalism. what is or is not original does not matter you disgruntled schmuck.
          it does not matter who invents things first.
          what matters is the cocktail, the unique mix of different inventions.
          nothing in any field, whether tech or art, is ever really original, as it’s all in the original recipe of different ingredients.

          who cares if you insult apple fanboys. whilst you use your chaoticware, virusware, crashware, inconsistencyware, plasticware, uglyware, cheapware etc. we apple fanboys are happy with something that just works smoothly, so we don’t suffer from spastic convulsions like you people or from frustration and regrets – plus we get laid according to you, thanks!

          meanwhile, only apple is in the black, recession-proof.

          apple does not go for gimmicks or spec to spec comparison, they just do things better, fasters, smoother, friendlier, prettier, more practical that just works. if you never tried the best you’re too stubborn, stuck in your life or too cheap, though apple products nowadays are not more expensive, esp. in the long run and you will never get good customer care lest you switch to apple or have the total integration they offer. your choice, but stop fucking with us, just because you’re frustrated or impotent.

          by the way, if not for apple, none of your samsungs and apple competitors would exist! apple changed the cell phone industry in mid 2007, not your companies. they always abused the possibilities with consumers, disrespected their hard-earned money. so now you turn around and say specs are innovation over apple?! you really think apple can’t do a bigger phone or add nfc?! don’t be stupid. they don’t do it because it’s not practical. no one forced you to buy apple, so stfu, the rest of us are perfectly happy.

          is it not ironic that you people always insult apple and know better how it should run its business, when all of you bitchers are poor or unsuccessful or never invented anything worthy of changing society and are just plain miserable frustrated anal retards? get a life. get fucked – by apple! at least you’d be in heaven on earth with apple’s whores.

        5. eer right, this is an apple fan boy site and you are here slagging off apple then telling us to “fuck off”? Are you displaying some of Samsdung / Blandroid users legendary mental dexterity… or what?

        6. It boggles my mind how this assholes, who apparently don’t have a life, spend their time coming here to fart all this nonsense! I mean… They are so resentful and bitter, either because they don’t have the money to pay for a great device, or they just have no frigging brain!

          Instead of minding their own business and stay out of our way, they come here to spew their hate and their stupidity!

          I think it’s a combination of both. Lack of money to pay for the best device, lack of brains to think correctly, PLUS an inordinate hate for anything they cannot get!

        7. By that standard, nothing has been invented since canned food. Everything requires someone else’s invention to work. Edison didn’t invent electricity, he bought it. Ford didn’t invent the assembly line, he took someone else’s idea and made it better. All Apple did is make the best consumer electronics on the planet by combining the inventions of others. Carl Sagan once remarked that you can’t make an apple pie from scratch unless you first create the universe.

    1. Yeah the whole spec thing is so yesterday and retarded. Impresses no one but geek tards & Apple Haters who haven’t a clue what’s best for them but still want their floppy drives and serial ports. People care about the experience, support and ecosystem these days. Something Samsung conveniently leaves out of their disingenuous incomplete ad. Apple could do the Boogie Board screen thing easily but they stay within their design principles and what’s right for the device. It says as much about a company about the things they don’t do as do. And you have to ask yourself if you really trust a thieving company like Samsung over Apple.

      1. Exactly. The apps are a huge win for Apple.

        Furthermore, the new connector (which Samsung pooh poohs) provides new capabilities that the Samsung simply doesn’t have — like HDMI. How are you going to get HDMI video out of your Samsung USB port?

        1. Though MHL (Mobile Hi-Def Link),
          Basically a HDMI connection for mobiles that works through the USB port, and Common with quite a few Manufacturers

          I know it may be hard for some people to believe that something can exist without Apple “Inventing” it

  1. So when you compare phones its obvious iphone 5 is less than ordinary. what happened ? i thought apple was to release a phone that stands out. looks like rumours are true. Samsung s3 is selling 4 to every one iphone in Australia. looks like apple party is finally over down here. iphone 5 would be lucky if it beats s2 in performance.

    1. Apple never had a party down there, you must be thinking about Oprah, you know that’s when they put the bio “O” on the Sydney bridge.

      Apple doesn’t release phones that stand out, that’s just to fool you Anustralians into being allies with the US so you can make them look good. Sorta like how you Anustralians convinced the bloody yanks that you drink Fosters instead of VB or XXXX and that you have shrimp on the Barbie instead of sausage sizzles.

      Apple never stood a chance getting a foothold in Anustralia either, not the the all mighty Optima, Anustralia’s very own computer company.

      http://www.optima.com.au/

      1. Anustralia? I see what you did there!

        But seriously, enjoy you debt, chump. We’ll just sit down here on our ore and our uranium and enjoy the quality of life, the sun, the surf and the gorgeous women.

        1. First of all I don’t mind being called a chump, it sure is a vast improvement over being called a fecal filled Anustralian.

          Certainly you should, by all means enjoy your benefits of rich mineral deposits, and the sun and surf sure are spectacular down under as is the landscape and the flowers. There is no doubt that having a feral sub culture where you don’t have to be educated or work thanks in part to Centrelink is a quality of life that is appealing since so many Anustralians live that way.

          Your skanks, uh women, well they certainly look good, until they open their mouths and speak. Fortunately the effects of XXXX or some Bundaberg rum must take care of that. I can’t see how you could breed with them otherwise. It must be why there are so many alcoholics in the country, although gauging from all the yellow syringe disposal boxes in your bathrooms a lot of you need something stronger than liquor.

        2. My handle refers to “A person who travels, often as part of their job, and does work at the same time”.

          I think you are referring to “Road Warrior” the movie starring Mel Gibson, and if that is the case you should know that he was born in America and from what I know he is not an Australian although his character “Mad Max” was.

        3. Clearly, you are an uneducated middle-class dweeb “Road Warrior”. Perhaps you should stop sucking off your daddy and put your false teeth back in. Last time I looked you were giving it to your Mom with a german sausage because you couldn’t get our own meat stiff! Oh yes, I’m gay and I’m coming for your wide ass gape!

        4. Well you can see pretty clearly, except for the fact that my father has been deceased for quite some time.

          You know, after enduring the Anustralians calling me a dweeb and your incestuous comments don’t really bother me a bit. I’m way too happy now that I’ve left their putrid island.

        5. What have you got against Australians? You are nothing short of an idiot “Road Warrior”. How about you tell us where you are from? Road Warrior = Red Neck Doofus

        6. Oh dear, Road Warrior.

          It seems to me you are posting on the wrong forum. I have no idea why you hold such a strong hatred for Australians and their beautiful country.

          I presume from your posts (and some strange replies from others) that you spent some time in Australia. It must have been a very traumatic experience for you. I feel sorry for you.

          I’d love to know where you are from so I could visit your country (if I haven’t already). It must be as wonderful as you and your fellow citizens.

          Of course, you are welcome to have your own opinion.

          Best of luck to you. God bless.

        1. Oh yes, I most certainly have, and now that I have escaped that putrid little isle I don’t have to crawl back under any rock. Awwww too bad for you Toot toot tootsie goodbye.

        2. On the contrary I am pointing out a few problems that Anustralians refuse to sort out. I certainly don’t expect them to have the capacity to do so but I do have the benefit of expressing my opinion and ignoring orders like crawling under a rock.

    2. Apple is probably a bit too expensive for most Australians; you know you get what you pay for. Most of the industrialized world do appreciate how “it just work” and the “apple echosystem” how all devices work together.

      1. Um, as a percentage of the available smartphone market in any country, iPhone has the 2nd highest penetration in Australia, just slightly behind the iPhone market share in Switzerland and WAY ahead of iPhone penetration in the US. Australians love iPhone and are buying them by the gazillions. The only people I see with Samedungs in Australia are clearly those who can’t afford the real thing.

    3. Wow, uh…no.
      When you compare phone you see that Samsung has to use a quad core processor just to get the OS running smoothly, and that they released a flagship phone with an out-dated OS, and that they lie about the battery life (because my S3 can barely make it to lunch even if I hardly touch it).
      Most of the features are “so what” items and they willfully disregard iOS features that the S3 can’t even touch.
      NFC? Not in the US and not on ATT

    4. Hey Troll Chris, Welcome back. 🙂

      I agree that Samsung has a phone that stands out..

      Its HUGE
      Its gaudy colored
      Its bright plastic
      It will not fit in your pocket with out breaking.
      It runs Android.
      IF your facts are right about Austrailia, then if you go and buy one you will be ONE OF THE CROWD.

      Congrats….. er…. sort of…… I think

      PS, remind me again, how long are the lines and wait time for your phone??????
      And how many did Samsung say they had ACTUALLY sold (during the trial)????

      Just a thought.

  2. Rather convenient of Samsung to leave out that iPhone thru iOS6 will have photo stream, maps, multitouch that has been there since 2007, 270 million apps, FaceTime over wifi & cellular, a built in iPod, and so many others that Samsung had lavishly copied frm the iPhone since 2007!

  3. They will regret these stupid ads. The reason being is they are going spec to spec saying see we are better than Apple because we have this and we have that. When they don’t have the most important spec iOS Hemroid sucks and it’s about to suck even more once all the patented items are removed. Imagine a droid with no multitouch, rubber band snap, Pinch zoom, tap dial, tap email, slide to unlock and tons of other iOS stolen features. You might want to say in your ads that this phone may be neutered as soon as we finish getting our clocks cleaned by Apple and the court system.
    Not to mentioned possibly destroyed in Europe if Apple wants to front 10 million euros. Chump change for Apple, I bet they spend that much just on coffee in Cupertino.

    1. SamDung does not need Pinch to Zoom …….

      They have Tilt to Zoom along with Shake to Update …..

      So you tilt your phone and it zooms and then shake it and updates ….. Wow two super nice features ……

      I can hardly wait to tilt and zoom and then what, tilt head to see or do I tilt back and there it is?

      What if I want to zoom out a little or in a little?

      Silly Rabbits!

  4. Samsung’s biggest problem is Apple. Their second biggest problem is that they can’t innovate. The sum of that equation is a recipe for disaster. Let them continue to lead the race to the bottom.

  5. Are these guys crazy??? Haven’t they gotten stung enough from the latest round of litigation? Are they all masochists? They have left themselves wide open. They deserve what they get, and have gotten.

    1. Their culture says, when threatened the proper response is an aggressive posture. Everyone has a rank and acknowledges it with every utterance. When that rank is challenged one must huff and puff, and threaten. That’s why they countersue with no legal leg to stand on, and why they take out ads like this. Their mentality is similar to Monty Python’s “The Black Knight”.

      http://yt.cl.nr/zKhEw7nD9C4

  6. In related news, “Apple to take out full page advertisement in next week’s paper. It is rumored to read:

    ‘It doesn’t take a genius, but sometimes it’s nice to have one.

    Apple care comes standard for 1 year on the new iPhone 5.

    You’re Welcome’ “

  7. Samsung did get one thing right, it doesn’t take a Genius to figure out that the iPhone is so much better. Lighter, faster, 700,000 apps, smaller so it fits in your pocket, one hand use to type, better cameras and features. Great job Samsung for pointing out the obvious. More people will be shopping on Sept. 21 for the iPhone now.

    1. Samsung advertising the “next big thing” is funny.
      When did big phones become a good thing? Go back to the 90s if you want, but I want something that fits in my pocket comfortably.
      Sammy can’t make a small phone so they are convincing the masses that bigger is better.

  8. omg. samsung is so childish.
    spoilt brat. steals than cries over spilled milk.

    irony:
    1. GENIUS:
    Sam says it doesn’t take a genius in their ad, yet their ad was created in a rush, ungenius-like, omitting an easy counterad apple could create but won’t for maturity & dignity, as iPhone5 has many features Gal3 has not! not to mention can not have, since apple won the centuries’ lawsuit in the u.s.

    2. NUMBERS:
    who cares what Sam cries over, the numbers speak for themselves. show me one apple competitor who ever sold out a new product within 24 hrs?! iPhone 4S did! in 22 hrs. iPhone5 in 1hr!!

    3. SOUL:
    who cares what Sam screams, people who are neurotic, stubborn, suffer from stockholm syndrome, are in denial, have not taste or money or prefer hemorrhage-ware over peace, smoothness, security etc. keep buying android like inhuman droids. little do they know iPhone/iOS have soul, as they’re too stubborn and fearful or cheap to try. in the end, who cares for all the noisy lists, it’s neurotic, as the only thing that counts is that some products just work. only there’s only one such thing: iPhone.

    how ironic that Sam lists whose the more modern innovator. Sam would not exist if it did not copy iPhone in the 1st place. not until iPhone1 launched mid 2007, did every other competitor suddenly claim apple copied them or that they care more for the consumer. meanwhile, all Sam is accomplishing s embarrassing itself as the real consumers who think for themselves, don’t just follow, know how silly Sam is and it lost its reputation.

    5. SELF-DESTRUCTION:
    madonna’s career skyrocketed exponentially on controversy. free advertising. but ingeniously Samsung is not helping its cause with such shallow marketing campaigns – it is only sucking away from its reputation and giving apple free advertising for the very product(s) it tries to hide, diminish or kill. human intelligence is definitely not in Sam’s dna.

    it’s all noise.
    Sam needs to chill.
    if it and all other competitors really innovated, it would not need to attack apple. apple would not need to attack it.
    Sam needs to try hoóponopono (hawaiian philosophy) to solve its neurosis/emotional iQ.

    it’s all noise.
    who cares.
    the one who will veni, vidi, vici…
    is but 1.
    apple!

  9. On the SIII, they forgot lag, malware, and fragmentation.

    On the iPhone, they forgot to add Passbook, Game Center, iMessage (I think it is worth mentioning it is free apple to apple), FaceTime on Wi-Fi and Cellular, ICloud storage, iWork, Maps, and so on.

    Looks to me that they are belittling the iPhone, lol. Silly Sammy. Silly little Sammy. Little atupid sammy 🙂

  10. Samsung: Works great on paper
    Apple: Works great in reality;)

    There was an article yesterday, explaining that the iphone 5 cost apple $167. That speaks volumes of the actual quality of the product! what do you think a cheap ass droid phone cost to manufacture? $20-$50 at the most. Paper don’t mean shit!

  11. The only thing this does is make Samsung look really petty… Like a kid who got in trouble throwing a temper tantrum.. In business, when companies start running attack ads, it means they are terrified.. In marketing, it’s a last ditch effort to sway people..

    The iPhone5 will sell more in the first week than samsung did of the S3 in its first month and a half… Maybe more.. and apple will do it euthyroid ever mentioning a single bit of the competition in their marketing.. They will just show the factors that set the iPhone apart..

    I hope Samsung eats crow soon when they aren’t getting any more money from Apple. Rue the day they chose to battle apple as MDN has said

  12. Talk about a counter productive ad. It would appeal only to dumb people. All the smart people see it for what it is, call thier kids scattered across America and tell them: “If I EVER see a Samsung product in your home or on your person, I’ll cut you out of my will.”
    Do they really want to piss off people who can afford to buy something else!? Think bullseye on Michael Dells face…now replace that face with the Samdung Logo.

  13. Convienient how the iPhone screen is blank, while the Samsung is switched on.

    At first glance I thought its because they just got their asses handed to them for trade dress infringement. But regardless of that, the iPhone looks bad ass when it’s on.

    They should have just showed the back of the iPhone. Oh wait, to borrow a quote from Steve Jobs… “The back of our computers look better than the front of anyone else’s”.

  14. 1. Pixel density is what matters for resolution. The Samsung has less pixcel density 306 per sq inch to the iPhones 326 per sq inch.

    2. Anyone can put a bigger battery in a clunky brick like the S3. Try to get 8 hours in a form factor that we want to put in our pockets.

    3. Tight coupling of iOS with A6 beats all of 4 core 2GB RAM advantages that Sammy might get.

    4. Most of the rest is just different ways of doing something that Apple does better……eg. Pinch to zoom, passbook, etc.

  15. Oddly enough, my friend bought a Samsung Galaxy S3 from iPhone 4S and loves it. I can’t believe how amazing it truly is… It came out in May and has better specs than the dated iPhone 5 on arrival… LOL

    iShame. iSheep.

    1. The Ad is directed at the technically challenged. None of those bullet points beat the iPhone 5…….if you really stop and analyze them one by one.

      Bigger screen? What are you….a gorilla?

  16. Wow, the ad really smacks of desperation. The iPhone’s popularity isn’t about having the most earth-shattering raw hardware specs — it’s about peerless ease-of-use, the seamless integration of hardware with the best OS, timely OS updates, a huge selection of apps and, of course, great and appealing design.

    1. You folks just kill me. I use both and I suggest that you need to live this experience failing which you are ill equipped to speak intelligently about either OS platform or device. The S3 fits great is a pocket, and one handed is a non issue as the OS offers you a tweak that suits one handed users (left or right handed). Samsung incorporates NFC in the battery and does all kinds of great things none of which is worth a hill of beans to iSheeps and that is understood and respected.

      All this to say, that while not an iSheep, I do prefer the Apple user experience as the eco system is unmatched and that is just a fact. This Ad is clearly not going to get traction with iSheeps but it could have traction in helping Samsung maintain the incredible momentum that the S3 is enjoying around the World.

  17. The image is too fuzzy to read the long list of Samsung uniqueness — those of you who can read it, is it a list of exploits available to criminal organizations targeting Android users?

  18. When comparing Apps available, besides the fact that Android versions are often inferior and late to arrive, Does anyone know just how many of those Android apps are just porn? I remember that Apple kicked out many thousands of porn apps, but Android didn’t announce the same. I wonder how the non-porn count compares to Apples.

    1. Bingo! Device wars aside as the iPhone 5 is still a Samsung phone dressed in Apple wear. The bottom line is that Android cannot even come close to Apple in terms of the eco system. Apple’s biggest threat on the eco system front will be Microsoft and NOT Android.

  19. All I can say is: LOL Newspaper. That sums the whole thing up. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Newspaper. Did I mention that their retaliation from being way way behind yet again was to advertise in a Newspaper.

    1. This issue of advertising in the newspaper; It seems to me that it must be relatively cheap to advertise in a newspaper today given that readership is way down over the last several years. Having advertised in the newspaper (and saved some money doing so), if that ad is picked up by ever website that deals with this kind of stuff and posted for free, then who was smart to advertise in the newspaper? I’m just saying…

  20. What’s funny is the list of “extra items” just look gimmicky and stupid. It would be great Apple responded by extending ad with a huge list of items for the iPhone, then added a quote like “there, we finished it for you”.

  21. ScamDung needs to go ‘Gangnam Style’ – in terms of coming up with something unique for the first time in its history. Actually, that video kind of exemplifies the silliness of their marketing mantra: juvenile, derivative, saccharine, and vacuous.

  22. It doesn’t take a genius

    There are no geniuses at Samsung, obviously. If this desperately moronic ad is the only way Samsung believe they can compete with Apple, all I can do is point at them and laugh.

    Seriously Samsung. If acting like little babies with pouting baby ads in the market place is the best you can do, why bother? You know EXACTLY what kind of customers you’re going to get from Lure-In-The-Suckers ads like this, and you’re welcome to them! Take them! They get what they deserve. You.

    Oh and a special middle-finger salute to the new crop of Samsung-Paid-Trolls, whoever you are behind the anonymous coward nicks. Expect to be eviscerated here at MDN. We look forward to it. 😆

  23. Is the headline of the ad referring to Apple’s latest commercials? I do agree that the commercials sent the wrong message about needing a genius to help solve every problem you will encounter with Apple. I thought that aspect of this ad was clever and deserved. Obviously the rest of the ad is not an accurate comparison.

  24. Silly list, even as developer I can’t figure out what most of the stuff is on Scamdungs list, what to speak of the unwashed masses.

    Though I must say that the long iPhone looks a bit silly next to the other phone. I’ll never get used to that format.

    It will never become a standard. It’s a black spot of Apples record.

  25. To be honest, I like the ability to drop in a memory card to expand storage & the fact that you can change the battery without spending a truckload of money.

    However, a theftware OS suffering from AppLack and multiple security issues trumps all.

  26. “Standard MicroUSB” What the hell does that even mean? And why would they make a selling point out of having an out of date version of Android?

    I won’t buy another product wearing the Samsung label until they get bought out by Kia or possibly Dell.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.