Piper Jaffray analyst Gene Munster in a note to clients today:

We view the iPhone 5 as the Rolex of smartphones in terms of quality and build. While the majority of other phones are dominated by lesser quality plastic and feel more like Timexes. Why would someone buy a Timex when they can have a Rolex for the same price?

We believe that pictures and video of the new iPhone 5 do not sufficiently convey the level of upgrade the product represents… The actual feel and build of the phone is beyond that of any prior iPhone iteration…

Munster also reiterated his estimates that “Apple will sell 8-10 million iPhone 5 [units] in the first week and 49 million iPhones next quarter,” Phillip Elmer-Dewitt reports for Fortune.

Apple iPhone 5

Apple’s iPhone 5


Read more in the full article here.

[Thanks to MacDailyNews Reader “Jax44” for the heads up.]

Related articles:
iPhone 5 pre-orders sells out in one hour, 22 times faster than iPhone 4S, further spotlighting Apple’s dominance – September 14, 2012
Apple’s Sir Jony Ive on iPhone 5: ‘We don’t want to just make a new phone, we want to make a much better phone’ (with video) – September 13, 2012