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Apple’s Sir Jony Ive on iPhone 5: ‘We don’t want to just make a new phone, we want to make a much better phone’ (with video)

Thursday, September 13, 2012 · 5:29 pm · 19 Comments

Apple yesterday announced iPhone 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology — all while delivering even better battery life.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turn navigation, Facebook integration, Passbook organization, and even more Siri features and languages.

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodized aluminum body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

In the following video, Jonathan Ive, Apple’s Senior Vice President Industrial Design, Bob Mansfield, Apple Senior Vice President, and Scott Forstall, Senior Vice President iOS Software, introduce Apple’s all-new iPhone 5:

Learn more about iPhone 5 here.

MacDailyNews Take: 68 months and 5 days ago, this video would’ve been classified as science fiction.

Categories: News

Tags: Apple Inc., Bob Mansfield, iphone, iPhone 5, Jonathan Ive, video

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Comment Feed

19 Comments

breeze

Thursday, September 13, 2012 - 5:32 pm · Reply

We’ll put the phone audio to the test then
Thelonious Mac

Thursday, September 13, 2012 - 5:42 pm · Reply

I am so relieved that the mock up I saw here with the bright chrome back turned out to be wrong. That thing was hideous.
enzos

Thursday, September 13, 2012 - 6:14 pm · Reply

A design masterpiece and tastfully presented. Steve would be proud.
macintush

Thursday, September 13, 2012 - 6:24 pm · Reply

Great video!

Ive is the only one at Apple who clearly has the RDF gene now that Steve is gone. Forstall is a close second. Apple really needs to have a charismatic spokesperson. I say this as a lover of Apple products, and as a shareholder.

When Tim Cook speaks, he sounds like a combination of Al Gore and Mr. Rogers. His slow drawl and somewhat wooden presence do little to instill confidence. It’s clear he’s a skilled operations guy, and he takes great pride in the Apple legacy. Watching the latest keynote speech, I think Cook has been getting some coaching in stage presence. He seemed to have added a few new vocal mannerisms that make him sound more genuinely enthusiastic, but he doesn’t really seem natural to me. Also, he has to work at not sounding gay. (Not that there’s anything wrong with that). He’s not a natural performer on stage.

Ive is great in front of a camera in a studio, yet he never takes the stage. Maybe stage fright? Forestall, on the other hand, is truly at home in front of an audience. He’s edgy and has a standup comic’s sense of timing and delivery. He also has a bit of a crazy which apple needs to keep from getting stale. Schiller is likable, but a bit oafish.

Just a few thoughts.
- rainer_d
  
  Thursday, September 13, 2012 - 7:13 pm · Reply
  
  When Cook was hired for his job, he probably was confident to never be in front of a camera or an audience ever.
  But fate turned out differently.
  I actually sort of like his stage-presence. No need to have yet another I-can-be-Steve person up there.
  Ive
  - MacRaven
    
    Thursday, September 13, 2012 - 9:15 pm · Reply
    
    True. Who would have expected Steve to die relatively young. He seemed careful about his health, what he ate, didn’t run around boozing it up, wasn’t an overweight un-fit side of blubber like Monkey Boy Ballmer who will probably outlive us all. Total injustice.
    - hannahjs
      
      Friday, September 14, 2012 - 12:45 am · Reply
      
      But his superstitions and spiritual beliefs undid him; his final lesson to all of us: be true to your beliefs—but first be sure they are true.
    - 2ndmate
      
      Friday, September 14, 2012 - 12:50 am · Reply
      
      Whom the gods love dies young; Best go first.
      - MacRaven
        
        Friday, September 14, 2012 - 10:14 am · Reply
        
        Yeah, I’ve heard that. *sigh*
- 2ndmate
  
  Friday, September 14, 2012 - 1:03 am · Reply
  
  I would vote for Forstall, passion and energy trump diamonds and spades.
RoaringMac

Thursday, September 13, 2012 - 6:35 pm · Reply

Apple should buy a hunk of ad time on primetime TV and show this in its full length as an ad. People would be riveted and convinced.

I know I am!
John

Thursday, September 13, 2012 - 6:57 pm · Reply

MDN. Best take in a long long time!
- peterblood71
  
  Thursday, September 13, 2012 - 8:51 pm · Reply
  
  Well it can’t be Ive from the future since he is not wearing metallic clothing and a weird perspexy looking hat-helmet. All near future films always show a radical shift in futuristic look but unfortunately when that real future finally arrives it looks more like the same old same old. The fact is people now or a thousand years from now don’t want to live in geodesic domes (unlike there’s seething wrong with the earth’s gravitational pull – yeah that’s heavy Doc.)
  - 2ndmate
    
    Friday, September 14, 2012 - 1:17 am · Reply
    
    Geodesic domes sucked in the 1970′s, they suck now, and they will always suck. Proof – only left wing vegans build them. Also they leak in the pacific northwest, no matter what contractors have tried for insulation, and they certainly won’t deter Atilla the Hun, no matter what’s in your wallet.
    
    http://www.shelterpub.com/_shelter/domebuilders_blues.html
RaptorOO7

Thursday, September 13, 2012 - 9:30 pm · Reply

I was having a tough time between white or black on this one, but I like the black with slate grey back/two tone coloring. Still it will ultimately be in a strong arse case so it will hardly get seen and most will never even figure out its an iP5 since so many are too inept to notice the different in .5″ height.
- absentminded
  
  Friday, September 14, 2012 - 12:23 am · Reply
  
  Do like me get both
John Gee

Friday, September 14, 2012 - 8:56 am · Reply

When Mansfield speaks it sounds like a professional voice over. He’s good haha
marko

Friday, September 14, 2012 - 11:06 am · Reply

Absolute beauty. Got a black one. White looks great. Difficult decision.
Piccio

Friday, September 14, 2012 - 4:37 pm · Reply

Perfect comment from MDN.

Quality. It’s not a dirty word. Why everyone else wants to build crap loded with ‘features’ and fob it off on the unsuspecting is incomprehensible to me.