Apple’s Sir Jony Ive on iPhone 5: ‘We don’t want to just make a new phone, we want to make a much better phone’ (with video)

Apple yesterday announced iPhone 5, the thinnest and lightest iPhone ever, completely redesigned to feature a stunning new 4-inch Retina display; an Apple-designed A6 chip for blazing fast performance; and ultrafast wireless technology — all while delivering even better battery life.

iPhone 5 comes with iOS 6, the world’s most advanced mobile operating system with over 200 new features including: the all new Maps app with Apple-designed cartography and turn-by-turn navigation, Facebook integration, Passbook organization, and even more Siri features and languages.

iPhone 5 is the thinnest smartphone in the world, with an all-new 7.6 mm anodized aluminum body that is 18 percent thinner and 20 percent lighter than iPhone 4S. Designed with an unprecedented level of precision, iPhone 5 combines an anodized aluminum body with diamond cut chamfered edges and glass inlays for a truly incredible fit and finish.

In the following video, Jonathan Ive, Apple’s Senior Vice President Industrial Design, Bob Mansfield, Apple Senior Vice President, and Scott Forstall, Senior Vice President iOS Software, introduce Apple’s all-new iPhone 5:

Learn more about iPhone 5 here.

MacDailyNews Take: 68 months and 5 days ago, this video would’ve been classified as science fiction.


  1. Great video!

    Ive is the only one at Apple who clearly has the RDF gene now that Steve is gone. Forstall is a close second. Apple really needs to have a charismatic spokesperson. I say this as a lover of Apple products, and as a shareholder.

    When Tim Cook speaks, he sounds like a combination of Al Gore and Mr. Rogers. His slow drawl and somewhat wooden presence do little to instill confidence. It’s clear he’s a skilled operations guy, and he takes great pride in the Apple legacy. Watching the latest keynote speech, I think Cook has been getting some coaching in stage presence. He seemed to have added a few new vocal mannerisms that make him sound more genuinely enthusiastic, but he doesn’t really seem natural to me. Also, he has to work at not sounding gay. (Not that there’s anything wrong with that). He’s not a natural performer on stage.

    Ive is great in front of a camera in a studio, yet he never takes the stage. Maybe stage fright? Forestall, on the other hand, is truly at home in front of an audience. He’s edgy and has a standup comic’s sense of timing and delivery. He also has a bit of a crazy which apple needs to keep from getting stale. Schiller is likable, but a bit oafish.

    Just a few thoughts.

    1. When Cook was hired for his job, he probably was confident to never be in front of a camera or an audience ever.
      But fate turned out differently.
      I actually sort of like his stage-presence. No need to have yet another I-can-be-Steve person up there.

      1. True. Who would have expected Steve to die relatively young. He seemed careful about his health, what he ate, didn’t run around boozing it up, wasn’t an overweight un-fit side of blubber like Monkey Boy Ballmer who will probably outlive us all. Total injustice.

    1. Well it can’t be Ive from the future since he is not wearing metallic clothing and a weird perspexy looking hat-helmet. All near future films always show a radical shift in futuristic look but unfortunately when that real future finally arrives it looks more like the same old same old. The fact is people now or a thousand years from now don’t want to live in geodesic domes (unlike there’s seething wrong with the earth’s gravitational pull – yeah that’s heavy Doc.)

  2. I was having a tough time between white or black on this one, but I like the black with slate grey back/two tone coloring. Still it will ultimately be in a strong arse case so it will hardly get seen and most will never even figure out its an iP5 since so many are too inept to notice the different in .5″ height.

  3. Perfect comment from MDN.

    Quality. It’s not a dirty word. Why everyone else wants to build crap loded with ‘features’ and fob it off on the unsuspecting is incomprehensible to me.

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