Amazon confirms all new Kindle Fire models stuck with ads, no opt-out allowed

“All of the new Kindle Fire tablets include ad-supported ‘Special Offers,'” John P. Falcone reports for CNET.

“That means that the lock-screen will have have an ad, along with a link on the home screen to a full list of sponsored deals,” Falcone reports. “Previously… Amazon gave you two ways to get ad-free versions: you could buy the more expensive, ad-free version of the product to begin with (a $20 premium on the new e-ink Kindles), or you could “buy out” of the ads after purchasing the Special Offer Kindle by simply paying the difference later, through your Amazon setup page.”

Falcone reports, “With the new Fire models, Amazon is removing both of those opt-out options… An Amazon spokesperson has confirmed to CNET that there will be no way to buy out of the Special Offers ads.”

Read more in the full article here.

MacDailyNews Take: As we wrote earlier today:

Likely not much of an issue for Amazon’s price-concious target market, but here’s the thing: As we’ve seen with Android phones, cheapskates don’t make the best customers. Therefore, those ads are likely to be less effective and Amazon’s goal of selling content is hamstrung by the type of skinflint consumer to which they are pandering. In other words, if you really want to sell content, it’s best to target the well-heeled who actually have money to spend and who are proven to spend it. Unfortunately for Amazon, those are Apple customers.

Why smart retailers lust over Mac, iPhone, and iPad users – June 26, 2012
Wealthy smartphone users more likely to have iPhones – April 2, 2012
Study: iPhone users vastly outspent Android users on apps, respond much better to ads – August 20, 2012
Researcher: Apple iPhone and iPad the top choices among affluent users – July 26, 2012
• Apps for Google Android make only 24% as much as same apps for Apple iOS devices – December 13, 2011
• Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
• iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
• Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
• Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009


  1. This is no joke – I think Apple has a patent on advertisement supported tablets. I read about the patent a few years ago on this site.

    It seems like that might be difficult to patent, so I’m not sure what aspect of it was patented. I guess we will find out soon enough if Amazon infringed

    1. I think that pertains to ad suported content (i.e. Tv or movies) not hardware.
      I am really suprised that there is “always on” ads. I can tolerate ads in TV content (though the new longer ads in HULU are getting annoying)
      But always on advertising?
      That doesn’t even compete effectively with existing android tablets (which I think are the only competitors, if you aren’t a hater would you really not buy an iPad? I think not.)

  2. It would be funny if Apple bought an “special offer” ad, to appear on the Kindle Fire home screen…

    “Special offer – Recycle your Kindle Fire and get 20% off on an iPad.”

  3. I have owned a Kindle since the first model and love it for reading outdoors, on camping trips and such. The Fire is NOT a Kindle and I wouldn’t touch one if it came with a winning lottery ticket.

    1- Stolen Fandroid OS and all that imposes.
    2- Glossy display that ruins on prime advantage of a real Kindle- no effing glare.
    3- No e-ink that enables the outrageous battery life.
    4- Now- built in adware.

    Amazon must not know or not give a shit about the serious reader- most of us would rather lick a toilet bowl than suffer through ads on an e-reader. I gladly buy season passes for the few shows I do watch that are not aired on premium cable or PBS to avoid the barrage of ads and in show supered lower thirds.

    Guess they are going for the bodice ripper market that would take ads to save a nickel.

  4. Having watched Jeff & Co’s press conference for the new Fire HD one of the take aways I had was that Amazon was focused on aligning itself with the customer. I don’t see how advertisements align with the customer in any way shape or form. No opt-out just nailed the coffin shut on this Android tablet.

  5. There WILL be an ad-free version. Just as soon as the initial wave of buyers start returning them and the complaining starts.

    It is always easier to remove ads and appear nice than to later put ads in.

    1. No there won’t. Amazon makes too much money (more than the previous $20 premium for no ads) to remove them.

      There will be ad-free versions when people jailbreak their Kindle Fires. So that will be about 5% of Kindle Fire owners, or approx. 500.

      1. PS. 2 things to learn from this.

        1. Amazon values the ad services of a Kindle at $15 for the lock screen adspace.

        2. Amazon was using this as a test for public reception of locked version. Amazon had to “confirm” the locked verion in order to validate the public response. The “rumor” was so outrageous that most people would not believe it, therefore the “confirmation.” Many companies do this by releasing sponsored rumors (I believe Apple does this too.)

  6. remember the original 1998 iMac ad campaign:
    mocking Intel/Microsoft PCs with “nothing inside” or PowerPC chips toasting Intel chips?

    in the Post-PC era it’s Fire-less insides (guts) or the devilish opposite of the P-ersonal C-omputer: what’s personal about more f’g ADS!?! and undemocratically – Amazon kills choice to pay more for ad-free hardware! wtf kind of capitalism is this?!

    F ads!
    shove them up your corporate asses.
    who buys from ads nowadays anyway?
    all those billions spent by manufacturers on ads – totally useless. might as well spend all that on raising our braindead educational systems and the west’s worst infrastructure!


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