Microsoft’s beleaguered Nokia unveils Lumia 920, 820, stock drops 13%

“Nokia CEO Stephen Elop took the stage at a Chelsea loft space in Manhattan this morning, kicking off an unveiling of new devices running on Microsoft’s ‘Windows Phone’ operating system, the two companies’ latest bid to make headway in market dominated by Apple and Google,” Tiernan Ray reports for Barron’s.

“The company unveiled two new devices, the ‘Lumia 920’ and the ‘Lumia 820,’ representing the high-end and more mainstream versions of the line that Nokia introduced last year,” Ray reports. “The shares swooned during the event, apparently selling off on the news. The stock is down 38 cents, 13.4%, at $2.45. There was some discussion by analysts of the disappointing lack of details on pricing and availability for the devices, and the lack of ‘punch’ or ‘wow’ in the Windows software functions discussed.”

Ray reports, “Elop says part of the company’s intention is ‘future disruption,’ which includes not just fundamental work on battery and display technology, but also changing what people think of as an ‘ecosystem’ for mobile devices.”

MacDailyNews Take: Apparently, Elop wants people to think 2 phone cases, no automobile integration, an empty online application market, and matching nail polish is the new definition of “ecosystem.”

Ray reports, “Microsoft CEO Steve Ballmer says its ‘amazing how far we’ve come in just 18 months’ since forming the partnership. Ballmer is here to provide ‘a little bit broader context’ to things. ‘Make now mistake about it, this is a year for Windows,’ he says. ‘Windows Phone, Windows tablets, Windows PCs, this is a year for Windows.'”

Read more in the full article here.

MacDailyNews Take: Yes, “this is a year for Windows” to continue its headlong race to irrelevance.

Related articles:
Apple iPad surges to grab nearly 70% share of worldwide tablet market – August 14, 2012
Apple utterly dominates mobile device market with 6% market share – and 77% of the profits – August 6, 2012
Beleaguered Nokia releases pink nail polish to match Lumia 900 Windows Phone – August 1, 2012
Apple’s iPad will mirror iPod’s market dominance – July 13, 2012


  1. I kind of like the look of those phones – has that Scandi design sense with the bright colors/sharp edges… until you see how huge they look in someone’s hand – I’d hate to shove one of those in my pocket – love how Apple is going incrementally thinner with their stuff. I’d also hate to have to use windows anything…

  2. The Lumias will surely sell well, setting a fashion trend as suggested by the innovative matching cosmetics, and could make Playskool primary colors de rigueur throughout the industry this year.

    The red charging pillow and the yellow NFC headphones and boom box are sure to be a hit with the corporate boardroom set.

    Too bad they ditched the Metro brand, as the insouciant label “Windows Modern UI” just doesn’t catch your breath in quite the same way. Still, the excitement surrounding this fresh new technology is palpable across the internet after this astonishing unveiling.

  3. I love this part:
    “Elop says part of the company’s intention is ‘future disruption,’ which includes not just fundamental work on battery and display technology, but also changing what people think of as an ‘ecosystem’ for mobile devices.”
    Changing what people think of as an ‘ecosystem’ for mobile devices. They’ve clearly lost the game here vs. Apple’s iTunes App stores, so they need to try to redefine what an ‘ecosystem’ is in order to remain relevant and compete.

  4. “‘a little bit broader context’ to things”

    Not sure if this made me laugh, gag, regurgitate or all of the above, but either way I now have to clean off my screen.

    Yeah, I’ll say Balmer’s fat ass is a little bit broader than the average context. The sales doofus should stick to picking up the tab for dinner and stay out of anything having to do with management or technology.

  5. “‘Lumia 920′ and the ‘Lumia 820,”

    When I was a kid, I used to think that the random numbers appended to a product name were indicative of some vast technical trove of different devices that were developed. I would think, “Surely, if there is a 9100 and a 9300, there is probably a strange 9240 with bizarre properties and special buttons somewhere!”

    Now it just seems stupid that some marketing suit pasted these numbers on to make it seem like they didn’t fit an iPhone into an oversized iPod Mini case and fuck it with a bad UI.

  6. Also, this nugget: ” The company is not announcing pricing or availability but expects to give more detail in Q4.”

    So, basically one step above the Surface announcement for their second gen Lumia. Not to be confused with the budget Chevy car called Lumina. See, they took out the “N”, which makes is just that much cooler. And they tacked on some numbers.

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