Apple and the iPhone TV: One day all televisions will be this way

“Imagine you’d been able to watch this year’s Olympic Games on your television without having to rely on NBC’s much-criticized coverage,” Jonny Evans writes for Computerworld.

“That’s the sort of future you can look forward to on release of the Apple television when it comes, or when you use some connected television sets and set-top boxes,” Evans writes. “Over 40 percent of Americans are live-streaming Olympics coverage on their smartphones and tablets. Already one-third of Europeans are streaming TV shows over the Internet, up by 10 percent on 2011.”

Evans writes, “For example, a BBC app could be made available for free to US viewers, offering some free content but making a much wider catalog of content available for a monthly fee. Such a plan would fit well with the BBC’s stated mission to make more money from international sales of its content. In theory at least it would also have meant US Olympics fans would have been able to watch the opening ceremony in real time, rather than being forced to use NBC.”

Much more in the full article here.

Related articles:
Why Apple TV just became apple’s most important product – August 2, 2012
NBC driving you crazy? How to watch official BBC Olympics coverage in the U.S.A. – August 1, 2012
Apple launches Hulu Plus on Apple TV – July 31, 2012
Some hobby: Apple TV outsold Xbox 360 last quarter – July 25, 2012
Strategy Analytics: With 32% share, Apple leading ‘Connected TV’ market with ‘hobby’ Apple TV – December 12, 2011


  1. Wouldn’t watching stuff, live streaming, for free, eventually end up about as interesting as watching that (American) football game they broadcast way back when without any commentators?

    1. God, I yearn for the day when the networks dump all those extraneous and unnecessary talking heads, especially that overpaid vocabulary-challenged Tony Siracusa. i watch games with the sound muted except when there’s a penalty. I don’t need five people wearing suits and ties all telling me what’s going on, what ought to happen next, and why the last play was so terrific/horrible.

      1. I was in Asia in 1998, during the Winter Olympics in Nagano, Japan. I remember watching some of the coverage on the Japanese network NHK. My recollection was that their coverage was much better than what I was used to in the USA. Also, that I understood not a word from the announcers may have had something to with it.

  2. Yeah… That would be cool, too bad it wont happen in our lifetime. The hold traditional media outlets have on distribution is not going to change anytime soon. Sorry ;(

  3. Sorry USA… You guys have been getting screwed by NBC. The BBC were not broadcasting the beach volleyball final on thier normal TV channels tonight so I just used the BBC app to push the live Internet feed onto my TV via AppleTV – flawless.
    As for the comment above about it being uninteresting – the BBC do in fact have commentators for each and every broadcast, Internet streams included – so it is actually pretty awesome and a fantastic service. One day you guys will catch up…

  4. i seriously doubt that 40% of americans are live-streaming the olympics on their smart phones and tablets. that would mean that practically everyone over the age of 15 has a smart phone or tablet and is streaming it.

  5. With my cable provider it costs €12/mo to watch TV all day on my settop box. This doesn’t include the €50/mo for internet connectivity (at 20Mb/s).
    For all practical purposes, one month contains no more than 18h/day * 30days=540 viewing hours.
    So average viewing cost is €12/540 per hour. That’s 2c/hour!

    My point is the following: charging several dollars per hour for viewing TV shows is disproportionately hence prohibitively expensive.
    Just imagine you would watch streaming TV at €2/h, that would mean 2*540€/month. RIDICULOUS!!!!

    As long as prices don’t go down *drastically*, streaming TV is never to pick up with the masses.

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