Apple Retail Stores now price-matching iPhone discounts from other retailers

“With a number of retailers and carriers beginning to drop prices on the iPhone as the introduction of Apple’s next-generation hardware approaches… a source has now revealed to MacRumors that Apple’s retail stores have been given authorization to match these discounted prices from approved major retailers and carriers,” Eric Slivka reports for MacRumors.

“In all cases, Apple will discount iPhone 4S and iPhone 4 models by $49.01 upon request to bring pricing down to $349.99/$249.99/$149.99 for the iPhone 4S and $49.99 for the iPhone 4,” Slivka reports.

Read more in the full article here.

8 Comments

  1. I am surprised at Apple for doing this…. They are usually pretty good about making sure the channels get to sell through product that is about to be superseded before they compete with them to reduce inventory…, must be a lot of 4S’s in the warehouses.

    1. The mental picture of you walking down a street with an XBox360 pressed against your ear, shouting loudly at it, is going to keep me amused for hours.
      Don’t worry, when the meds kick in, you’ll feel so much better about things.

  2. I like this idea. Makes them a one stop shop. At least when you buy product from Apple you have employees that actually know their product. If you go to carriers for anything they either have no clue or they will make something up to make a sale. I wish Apple had their own phone service.

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