“To date, Apple has been using Imagination Technologies GPU for iDevices, but that could all change in 2013 if ARM’s new Mali GPU delivers on its promises of delivering greater power and a revolutionary new data compression technology called ASTC (Adaptive Scalable Texture Compression),” Jack Purcher reports for Patently Apple.
“Steve Steele, product manager of ARM’s media processing division stated that ‘From the consumer’s point of view it’s going to mean better battery life and higher image quality,'” Purcher reports. “Yet as tempting as it may be for Apple to make the switch, one has to remember that Apple is still a shareholder in Imagination Technologies that currently develops the PowerVR GPU that’s powering today’s iPad.”
Read more in the full article here.
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]
The next-gen PowerVR series 6 is also very, very good. Looking at them on paper not even sure which one will be better.
Either will be great. Though it’s too bad it’s for next year.
Is it for only for next year? I guess we’ll have to wait and see.
But this makes for interesting reading:
There’s nothing to say that Imagination Technologies couldn’t license the technology. As I understand it, ARM is a fabless designer of low power (consumption) processors. Why should they object to licensing the technology?
exactly! and if I was Apple’s competition (and had deep enough pockets, Samsung) I’d twist ARM’s arm into an exclusive licensing deal..
Imagination Technologies are also a fabless designer of low power (consumption) GPUs.
They’re in the same business as ARM. They’re not about to license and re-sell Mali.
since ASTC (Adaptive Scalable Texture Compression) has been submitted to the same group that publishes OpenGL & OpenCL, why can’t Imagination Technologies adopt it for future GPUs? (or if Apple requests they do).