“Like RIMM longs, considerable factions of AAPL bulls appear to be living in denial. In the process, they’re misdirecting their anger, sending scorn and contempt to me and other people who dare to even wax critical or, worse yet, long-term bearish AAPL,” Rocco Pendola writes for TheStreet. “Just look at the comment sections of articles I have written on on TheStreet and elsewhere. Folks are taking shots at me on Twitter. It’s all very theatrical. It would be funny if it was not so pathetic and misguided.”
“When you talk about Apple, particularly in forward-looking fashion, you really cannot have the conversation without placing considerable, even majority, focus on Jobs,” Pendola writes. “While some bulls will read this and recent articles and think otherwise, I love Apple. I own Apple products. I have lived in awe of how the company changed the world. I love Steve Jobs’s Apple. And Tim Cook is killing the Apple Steve Jobs created.”
Pendola writes, “I can say that I was alive when the greatest American company to ever exist was at the top of its game. Sadly, I will not be able to say that I watched a dynasty reign supreme for a considerable period of time. Apple will never become the corporate equivalent of the Montreal Canadiens throughout the 1970s and the New York Islanders and Edmonton Oilers in the 1980s. They’ll stop just short. And they’ll stop just short because Tim Cook, even if he does not know he’s doing it, is selling Apple’s soul.”
“From the moment Tim Cook took over, he reshaped Apple in his own name. He took steps that will render the company normal, if it is not already. He should have done everything he possibly could have to keep Apple weird,” Pendola writes. “Instead, Cook caved to shareholder pressure and issued both a dividend and buyback. And now, it looks like there’s a real possibility he’ll not only produce a mini-iPad, but an answer to the ultrabook in the form of a less expensive MacBook Air.”
Read more in the full article here.
MacDailyNews Take: We disagree on the dividend. The time was right and Cook pulled the trigger. A dividend doesn’t hurt Apple in any way. As for the products, let’s save the histrionics for when Cook actually does something wrong, not when some “sources,” mind readers obviously, claim to know what he’s thinking, m’kay?
If paying the owners of the company a quarterly percentage, developing an 7.85-inch iPad, and/or debuting a less expensive MacBook Air are “selling Apple’s soul,” then more “selling,” and faster, please!
Related article:
Apple’s downfall is coming courtesy of Tim Cook – April 20, 2012
No one will EVER be the Montreal Canadiens of the 1970’s !
GO HABS !
Hit piece.
I think for anyone to imagine that Steve and Tim didn’t discuss this is ludicrous. The magic number was $100 billion. Steve like stuff like this: When we hit $100 billion, pay a dividend, do something to distribute. Jobs had vision 4 – 5 years out on many things. So I think the premise that Jobs didn’t discuss this with Tim is stupid. I also think the premise that Jobs thought Tim would sell the soul of the company is ridiculous. Tim made Apple, not Steve, because Tim knew how to buy the whole supply chain and kill the competition. Really, I think this is a bit of gay-bashing because their isn’t an ounce of anything real in anything the author wrote.
I just hope like hell he is not throwing the Pro users to the wolves. We will know if there is no new Mac Pro. The halo effect of the Pro users cannot be underestimated. Thousands have millions of dollars invested in Mac infrastructure in professional environments. We don’t want to move to Windows.
They’re already selling a less expensive MacBook Air. Pre 2011 Airs are the price range they already aim for. A minor marketing change and a processor upgrade they will be in full competition with Netbooks if they’re not already. That doesn’t look like a soul selling to me.
😥 BooHoo 😥 Rocco Pendola 😥 BooHoo 😥
😥 WHAAA WHAAA WHAAA! 😥
These guys can’t get everyone worked up about the possibility of Jobs dying anymore so now its the impending doom because he’s gone.
Tim Cook is cool… Though not sure what is wrong with Rocco. He seems like a disturbed boy.
I wish him healthier days and better mood.
His complaints could be worth reading if they made more sense in reality, but I think he is suffering from depression and he is taking it out on Tim,
Nothing else.
Every one knows that when you reach 100 billion you start to pay a dividend.
We shall see what the future holds. On a side note, I would like to see google taken down a notch as per Jobs request and would spend every cent apple had to do so. Never will happen i assume