Beleaguered RIM intros ‘BlackBerry Mobile Fusion’ to manage Apple iPhones, Google Android, BlackBerry phones

Beleaguered Research In Motion today introduced BlackBerry Mobile Fusion – the struggling company’s next-generation enterprise mobility solution and RIM’s entry into the multi-platform Mobile Device Management (MDM) marketplace. RIM claims BlackBerry Mobile Fusion simplifies the management of smartphones and tablets running Apple iOS, BlackBerry, and Google Android operating systems.

“We are pleased to introduce BlackBerry Mobile Fusion – RIM’s next generation enterprise mobility solution – to make it easier for our business and government customers to manage the diversity of devices in their operations today,” said Alan Panezic, Vice President, Enterprise Product Management and Marketing at Research In Motion, in the press release. “BlackBerry Mobile Fusion brings together our industry-leading BlackBerry Enterprise Server technology for BlackBerry devices with mobile device management capabilities for iOS and Android devices, all managed from one web-based console. It provides the necessary management capabilities to allow IT departments to confidently oversee the use of both company-owned and employee-owned mobile devices within their organizations.”

The enterprise market for smartphones and tablets continues to grow in both the company-provisioned and employee-owned (Bring Your Own Device or BYOD) categories. BYOD in particular has led to an increase in the diversity of mobile devices in use in the enterprise and new challenges for CIOs and IT departments in the management and control of wireless access to confidential company information on the corporate network. This has resulted in increased demand for mobile device management solutions.

BlackBerry Mobile Fusion brings together BlackBerry Enterprise Server (version 5.0.3) for BlackBerry smartphones; new management capabilities for the non-selling BlackBerry PlayBook tablets built on BlackBerry Enterprise Server technology; and mobile device management for smartphones and tablets running iOS and Android operating systems.

BlackBerry Mobile Fusion will provide the following mobile device management capabilities for all supported mobile devices:

• Asset management
• Configuration management
• Security and policy definition and management
• Secure and protect lost or stolen devices (remote lock, wipe)
• User- and group-based administration
• Multiple device per user capable
• Application and software management
• Connectivity management (Wi-Fi, VPN, certificate)
• Centralized console
• High scalability

BlackBerry Mobile Fusion is currently in early beta testing with select enterprise customers. Beleaguered RIM is now accepting customer nominations for the closed beta program which will start in January, and general availability is expected in late March.

For more information, visit www.blackberry.com/mobilefusion.

* Device security, manageability and controls will continue to vary according to the inherent capabilities of the individual device operating systems.

Source: Beleaguered RIM

MacDailyNews Take: Capitulation.

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Sony capitulates; begins making and selling Apple iPod accessories – February 5, 2007

17 Comments

  1. This is a great move that will increase iPhone adoption in the enterprise. RIM gets the corporate back-end sales and the upgrades to their BES.

    Great move by RIM if it works out.

    1. wrong… Stupid Move… Corp environments are moving to BYOE and are not using the majority of these features so why spend the money on it??? Another desperate attempt to cling to the past…

      1. Obviously you don’t know corporate environments. The fact that there are multiple devices makes it more important to have a policy when it comes to what is allowed to access the corporate network.

        Blackberry is trying to keep their server market alive. If they did nothing, they would estrange their existing customers. By supporting multiple devices they are becoming more of a service company, as opposed to a hardware company.

  2. Just when corporates are ditching BES en masse for Exchange?

    It’s like Anne Boleyn trying to stop the executioner’s sword mid swing. It’ll take your arm off milliseconds before lopping your head off.

    Band aid on a gushing wound.

    1. Wow I just thought the same thing its like ordering lifeboats 15 minutes after hitting the iceberg. Will the government of Canada please step forward and tell them to stop embarrassing Canada. The level of cluelessness has to be because of some industrial contaminate in the air that they breath. As a technical scuba diver I would say their O2 mix is below 9 % and their brains are starving. Someone please stick a fork in them already but them for the sole purpose of getting their real estate holdings and all neat toys they bought during the hay day. Time for a fire sale because thats the only fire thats happening at RIM-Job these days.

      http://www.newton.dep.anl.gov/askasci/zoo00/zoo00755.htm

      Just in case someone needed the o2 Levels chart.

  3. And this is the beginning of RIM becoming a small software/services company.

    I expect them to announce that there will be no more BlackBerry hardware within the next 6 months.

  4. Beta starting in January, 2013 with general availability in March, 2013? Why do I picture a Dilbert cartoon here? You know, the one where pointed headed boss dictates software requirements and asks Dilbert for a timeline to completion. Anyway, I can see see this being vaporware.

  5. While the Ministry of the Interior and the Federal Office for Information Security did purchase a number of Samsung Galaxy S3 handsets, the ageing Galaxy SII rounded out the order. Not everyone who’s getting a new handset needs a powerhouse like the S3, of course, but it’s a shame that BlackBerry only has one current device it can offer up to corporate and government customers right now. If they had a mid-range device that ran an OS that actually has a future, who knows? Maybe they could have bagged the entire deal.;

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